How 4 organizations use Productboard for customer-centric roadmapping
At Productboard, we believe that customers (and their pains, underlying goals and motivations, prior knowledge, and mental models) should be at the heart of the product roadmapping process.
Yet, 50% of product teams feel that their roadmaps are outdated and don’t reflect user needs, leading to products that miss the mark.
Enter Productboard. With Productboard, customers are always at the center of your roadmap process and product strategy. Product managers collect and organize customer feedback within Productboard, then use this feedback to prioritize features that customers will use and love.
Here are four examples of how leading companies use Productboard to create truly customer-driven roadmaps.
Egnyte
As a leader in the cloud content collaboration and governance space, Egnyte has experienced tremendous growth since its founding in 2007.
“We were hoping that not only would we be able to find a good way to document and have a consistent way to present our roadmap, but that we would be able to find tools that would make it easier for us to get customer feedback, prioritize it and trace it all the way through the whole process.”
Egnyte chose Productboard largely because Productboard’s roadmaps could support the company’s varied and complex products. Even more importantly, the team now has a consistent way to document and present roadmaps to stakeholders across the company and can link prioritized customer feedback directly to features on the roadmap.
“Being able to go back and see the customers who are most interested in this feature has been great for us. It’s a well that we can draw upon to make sure that we’re involving all the people who are able to give us the best feedback, or the best examples of why the features are important.”
UiPath
The story of UiPath, the company leading the charge on robotic process automation (RPA), reads like a fairy tale. Founded in 2005, it is now the fastest-growing IT company in history with over $1.1 billion in total funding. Last year, they were listed as number 3 on the Forbes Cloud 100 list.
As UiPath has grown and the product team has expanded to numerous offices worldwide, Productboard has become the source of truth for the product roadmap and other product team activities.
“Productboard enables our product managers to capture insights from all our channels, define high-level requirements, and group them by features. This helps us prioritize features on the roadmap that will be shared with everyone. ”
In fact, Productboard was such a useful way to promote transparency around what gets built and why that the product team ultimately decided to make the roadmap available to everyone in the company.
ClickShare (from Barco)
ClickShare’s wireless presentation and conferencing technology (part of the Enterprise division of Barco) makes remote communication and interaction easy and natural for its customers.
After exploring a range of specialized product management tools, the ClickShare team chose Productboard for its inbuilt ability to trace a feature request directly back to the market insight that prompted it.
With each feature request now having full context, product managers can make strategic decisions about what developers should work on next and communicate it with people outside the product team using Productboard’s customizable roadmaps.
“At any given time, we can look at our roadmap and see exactly why we decided that a feature was important. That’s what attracted us to Productboard. We can trace a request back to a market insight or an input from an internal discussion or see that five of our biggest customers have asked about it.”
Delivery Hero
Delivery Hero is a leading global online food ordering and delivery marketplace with a network of over 20,000 employees and 30 brands across 40 countries — all on a mission to deliver an amazing experience to their customers.
In 2020, with COVID-19 sweeping the world and operations quickly scaling to meet growing demand, Delivery Hero’s product teams needed a centralized source of truth to rally global teams around the product roadmap. Enter Productboard.
Productboard helps provide transparency throughout Delivery Hero’s request-to-roadmap process. Before Productboard, local Delivery Hero teams had no visibility into how product requests were prioritized on the central team’s roadmap. Now, every request is captured and the “why” behind product decisions are visible to everyone. With an organization made up of many companies in multiple countries, each operating in unique local markets, this has proven to be invaluable.
“Everyone has full visibility into everything that came in and a very detailed description of why it didn’t make it into the quarterly roadmap, including how it scored against OKRs, the effort score, the priority given by the team, if it was requested once or multiple times, if it was requested by users or companies, the importance to different brands, and so on. ”
Create customer-centric roadmaps with Productboard
To start building customer-centric roadmaps, request a Productboard demo today.
