Customer Insights

Capture all sources of customer feedback in one place automatically.

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Customer Feedback example in Productboard

Inspire great ideas with actionable user insights

Learn what’s most important to customers and track how their needs evolve.

Reduce manual work of processing feedback

Capture, curate, and route feedback from multiple channels (e.g., Slack, Zendesk, Gong) to manage in a centralized system.

Assigned Customer Feedback in Productboard
User Impact Breakdown in Productboard

Improve responsiveness
to the market

Confidently inform, validate, and communicate product decisions based on the needs of your most important customers. 

Create products that customers love

Solve customers’ needs and continuously improve products with a space that helps you stay connected to your community.

Filtered Insights by Customer in Productboard
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Customer insights capabilities

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Central hub for user feedback

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AI summaries, search, and prompting

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Integrations with internal & customer-facing systems

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Link insights to ideas with one-to-many relationships

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Roadmapping

Create, share, and collaborate across teams with real-time roadmaps.

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Data-Driven Prioritization

Organize ideas and determine what to build next using a data-driven approach.

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Strategic Product Planning

Run product planning and ensure teams are focused on the highest impact initiatives.

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Cross-Team Collaboration

Enable collaboration across departments, product lines, and business units.