Spot the areas of greatest need. Dig deeper to understand why users are requesting certain features so you can deliver the optimal solution.
Assess value
Evaluate features according to business criteria.
Estimate effort
Include effort estimates to reflect complexity.
Set priority
Distinguish the must-haves from the should-haves and nice-to-haves.
Define your product objectives
Ensure that what gets worked on drives real outcomes for your customers and your business.
Standardize your prioritization framework
Implement a data-driven product management process. Provide stakeholders visibility into how product decisions get made.
Create dynamic customer segments
Understand the needs of target customer segments using customer feedback and account data from Salesforce or user cohorts defined in Amplitude and Mixpanel.
Deliver innovative products informed by customer insight