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Product Management Glossary

The Agile Manifesto is a document written up by a group of 17 developers called the Agile Alliance. It details four key values and 12 principles that software developers should adhere to for their work. It’s important to note that the Agile Manifesto doesn’t prescribe a specific methodology or framework. Instead, it proposes a mindset that software developers should adopt.
The 12 agile principles Along with the four values of the Agile Manifesto, there are 12 principles you need to be aware of. These principles go into a little more detail and expand upon the four values. Let’s take a look: Agile Principle 1 “Our highest priority is to satisfy
The four values of the Agile Manifesto The Agile Manifesto consists of four key values: Individuals and interactions over processes and tools. Working software over comprehensive documentation. Customer collaboration over contract negotiation. Responding to change over following a plan. Let’s take a look at each one in detail: Learn more
What is backlog grooming? Backlog grooming is a regular session where backlog items are discussed, reviewed, and prioritized by product managers, product owners, and the rest of the team. The primary goal of backlog grooming is to keep the backlog up-to-date and ensure that backlog items are prepared for upcoming
What is dual-track agile? Agile development and UX design often find themselves at odds with one another. This is strange considering the fact that both have the same underlying goal: to build the best possible product. Dual-track agile is an agile methodology that contains two separate tracks. There’s the “Discovery”
What is an Epic in agile? In Agile product management, epics are used to organize tasks and create hierarchy in the development process. An epic is a large chunk of work that is segmented into smaller tasks, called user stories. An epic often spans across multiple sprints, teams, and even
What is the five whys (or 5 whys) method? The “5 whys” method is an iterative approach to uncovering the root of a problem. It encourages you to dig deeper into surface-level problems in order to figure out the underlying issue. Let’s illustrate with an example of the 5 whys
When you’re designing a product, your goal is to deliver something that customers want. Unfortunately, that’s a fairly broad statement making it something nice to say but far more challenging to put into practice. When considering what solution you can build to solve a big enough group’s needs, you must
As product managers, we often concentrate so much attention and effort on new feature releases that we fail to optimize for our most precious resource: time. If you work in a startup, your goal is to achieve more with less — to deliver value and help the product grow with
What is a product backlog? In agile development, a product backlog (often referred to simply as a backlog) is a list of all things — new features, bug fixes, improvements, changes to existing features, and other product initiatives — that product teams must prioritize and deliver in order for a
In the tech world, change is the only constant. The success of your company depends on how fast you adapt to the needs of the marketplace and the growing competitive landscape. Your organization needs to continually innovate to keep up with customer expectations and stay relevant. This means delivering new
What is product differentiation? Product differentiation is a key part of your overall product strategy. It details what what sets your product apart from you competitors’ products. The product differentiation process involves discovering the characteristics of your product that your customers value and are unique to you. You can then
If you’ve worked in product for any length of time, you’ve come across a variety of different uses of the term “product feature”. There are features that describe what characteristics a product has. This post was written on a MacBook pro with the following features: 3.1 GHz Dual-Core Intel Core
What is product-led growth? According to many in product and marketing, the future is product-led. But what does it actually mean to be “product-led”?  VC firm Openview defines product-led growth (PLG) as “a go-to-market strategy that relies on product usage as the primary driver of acquisition, conversion, and expansion.”  Translation:
Product/market fit: An overview If you’re like most product managers, you probably struggle with deciding what to build next. With so many competing priorities, it is hard to figure out what features and product initiatives to prioritize. Getting to product/market fit is the first step on a path that can
Whether it’s a single person or an entire team, the goal of Product Ops is to streamline and improve the product team’s work so there is a more consistent approach to managing tools and processes and the various facets of what it takes to run a successful product team.
What is prioritization in product management? Prioritization in product management is the disciplined process of evaluating the relative importance of work, ideas, and requests to eliminate wasteful practices and deliver customer value in the quickest possible way, given a variety of constraints. The reality of building products is that you
What is a product requirements document? A product requirements document (PRD) is an artifact that product teams use to describe the solution they are providing in order to solve a specific problem. A good PRD identifies the outcome you’re trying to achieve and describes the product your team is aiming
As a product maker, chances are you are going to work closely with one or more scrum masters, or perhaps fill that role yourself.  Either way, it’s helpful to know a bit more about a role that has become quite prevalent in the world of product development. What is a
As product managers, we like certainty. We build roadmaps for both the long and short-term to communicate our strategic thinking, manage backlogs full of user stories, and prioritize hundreds of features. Concentrated on presenting and building the perfect solutions, we often overlook a significant aspect of the product management process
What is a user story? When it comes to building great products, you need to put your users first. That’s where user stories come in. As product managers, we can use user stories to understand how our products will provide value to our users. So, what is a user story?
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