Deliver on customer needs faster with continuous insights
In today’s volatile environment, it’s more important than ever to keep a pulse on customers’ evolving needs, quickly uncover new opportunities, and make the right product decisions, fast, throughout the product development lifecycle so you can build the right products.
But the struggle is real for product teams to be customer-centric and stay on top of all incoming feedback. In fact, only 42% of product teams have a process for capturing customer insights and feedback. Failing to capture customer feedback has its consequences: 64% of product teams say products and features released are not consistently well-received by customers. In a market with less room for error and evolving customer needs, product teams can’t afford to miss a beat. Yet, it’s especially tough to stay on top of it all when everyone — across every organization — is challenged to do more with less resources.
Our focus at Productboard is to make it easier for product teams to be customer-centric. With customer insights integrated into every step of the prioritization, roadmapping, and product development process, product teams can identify and build the solutions customers really need. Now, our latest capabilities make it easier to continuously listen to customers, pull out the signals from the noise, and rapidly deliver on customers’ changing needs – and make it scalable for teams of any size. Now you can distill relevant insights, surface emerging trends, access the feedback that matters most to your work, and track the needs of key customers and segments so you can rapidly deliver on customers’ changing needs.
Gaining critical customer insights and making better product decisions informed and validated by the voice of the customer has never been easier. Here’s why.
See what’s trending across all your feedback
While capturing hundreds of pieces of feedback every week is great for understanding customers’ needs, there isn’t always enough time each week to review it all.
Productboard’s insights trends is a dashboard that shows how feedback volumes fluctuate over time, enabling you to quickly spot new opportunities and keep a pulse on emerging feedback themes, problems, and needs. Filter these results by segments, tags, or other entities to make it even more relevant for you. Now you can even see recurring smart topics that Productboard has intelligently detected across tens, hundreds, or thousands of feedback notes and refine the topics further by specifying related keywords to continuously improve Productboard’s automatic categorization of your feedback.
“We had so many sources of incoming user feedback that being able to manage it all in a meaningful way was challenging. This is one of the reasons why we started using Productboard. It really helped us funnel all these inputs into one place, see trends, and make better product decisions.”
— Sasa Batovanja, Senior Product Manager at Pipedrive
Have immediate access to the feedback that matters to you
Capturing and consolidating all your product feedback from different channels into a single searchable repository is a necessary first step to being customer-centric. But as large volumes of feedback come in, it’s easy to get lost in the wealth of feedback across different product areas. What if you could access the feedback that’s most relevant to your area of focus?
Now you can personalize the Insights board to put your most important views front and center by saving views of specific users, companies, segments, and product areas to easily review all related feedback.
Instantly see all related feature ideas and feedback
Customer feedback contains a lot of requests — and a lot of noise — making it tough to tie feedback containing several pieces of information with your feature ideas. Productboard lets product managers highlight just the most relevant insights, with unique flexibility for linking each to one or more feature ideas fast with smart suggestions, powered by machine learning.
When reviewing a feedback note, smart suggestions help you find related feature ideas — and the smart suggestions also do the reverse by helping you find related feedback notes when you’re reviewing a feature idea. The result? Many more relevant user insights on hand to support every product decision, with far less effort spent categorizing feedback.
“Thanks to Productboard, they can easily categorize requests, and see how many other customers have made similar requests. Then, they can easily decide whether to invest in or park a particular request, shaping their prioritization process using concrete data-backed insights.”
— Patrick Barrington, Director of Product Management at Procurify
Automatically route feedback to the right teammates
It’s really time-consuming to triage feedback and get it into the hands of the right person for review — especially when hundreds of pieces of feedback come in each week. With insights automation, create rule-based automations to route incoming feedback to the right teammate for review. This means less risk of getting overwhelmed by unclaimed, unread feedback.
Track any customer’s needs and provide tailored updates
Before a call with VIP customers or a quarterly business review, chances are you’re piecing together information from different tools, or asking Customer Success for a quick update. What if you had a single, consolidated view of each customer’s feedback, unmet needs, feature requests, and your team's progress toward delivering solutions at your fingertips?
That's what you get with Productboard’s Customer board: an overview of each user and company so you and your customer-facing colleagues can self-serve the information you need. See what customers have requested in the past and the progress the team is making toward them. All of this information is invaluable if you’re reviewing the needs of your VIP customers, preparing for a quarterly business review, or looking to recruit the right customers for user research, a beta program, or your customer advisory board.
Prioritize what the most valuable customer segments really need
It’s not about the number of feedback requests or the loudest voice. It’s about building the right features for the customers that matter most to the success of your business. With Productboard’s product analytics integrations, product teams can define segments based on product usage in Mixpanel or Amplitude, allowing you to understand the features that matter most to different customer cohorts, such as new users, early adopters, or power users.
Continuously improve product experiences through faster feedback loops
Surveys are one of the most useful tools for proactively capturing customer feedback at every stage of the product development lifecycle. Surveys are critical to driving faster feedback loops with customers, quickly validating your feature ideas, and iterating faster. With our SatisMeter integration, you can automate feedback collection with contextual surveys that target specific users at key stages of the product life cycle. Now you can see results directly in the Insights board, neatly organized by survey. That means you can highlight and link insights directly to feature ideas, which is especially important for making survey results actionable.
Continue to be a customer-centric product team
Productboard helps product teams get the right products to market faster, which starts with having relevant, actionable insights on hand to support all product decisions. With Productboard, you will soon see smart summaries of your most important feedback automatically generated to help you gain insight faster and easily share it with others. To zero in on just positive or negative feedback, use our sentiment analysis to capture some customer love, or to home in on your customers' greatest pain points. And to accelerate feedback categorization, you will soon be able to bulk-link entire notes and even build automation rules to automatically link certain types of feedback notes (e.g. all notes tagged a certain way) to a specific feature idea. With new capabilities to capture and gain insight faster, see how easy it is to make better product decisions informed and validated by the voice of the customer.
Request a personalized demo to learn more about how Productboard can help you gain the insight you need to make better product decisions.
Bulk-linking of entire notes will be available on the Pro plan and higher. Insights trends with smart topic detection and insights automation are available on our Enterprise Plan. Smart summaries will be available on our Enterprise plan. All other features are available on our Scale and Enterprise plans.