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Product Management

Investigating Product Market Fit for Discovery and Delivery

Product market fit is the alignment between a product and the target market’s needs. Businesses determine it through market research, customer feedback, prototypes, metrics, and iterative development. Finding the right product fit is crucial to the product discovery process because it validates a specific idea being put forth by the business. This helps to reduce risks, serve customer needs, and provide a competitive advantage, ultimately contributing to long-term success and growth.

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Boosting Product ROI Through Agile Development

Product ROI (return on investment) measures the financial return from a business’ overall investment (e.g., spend, time, bandwidth, etc.) in their product. There are many ways to increase ROI, including prioritizing customer needs, improving marketing, and optimizing development processes. An agile approach to development in particular helps maximize returns, as this method allows product teams to respond quickly to evolving customer needs.

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Effective Tools for Product Backlog Management

Product development is a complex journey, and an effective product backlog plays a pivotal role in guiding teams toward success. But before diving into tool selection, it’s essential to understand the core elements of product backlog management. 

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Product Launch Best Practices

The success of a product launch can be the single point of failure for a business. Unveiling a new product is only one piece of a much larger puzzle; at scale, every product launch is about strategically positioning a business in the broader market, and ensuring that their platforms and services resonate with the right people.

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Creating Agile, Visual Product Roadmaps That Scale

A visual product roadmap is a graphical representation of a product’s development journey, illustrating milestones and timelines. Benefits of a product roadmap include improved communication, effective prioritization, better resource allocation and strategic planning, increased stakeholder involvement, and adaptability to changing circumstances—but only when communicated effectively. To get the most out of the roadmap, teams must regularly update and share it for transparent communication and alignment among team members and stakeholders.

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Product Discovery Template

A product discovery template is a predefined framework that guides product development teams through the process of researching, defining, and validating a product concept. It serves as a roadmap for product managers, designers, and developers, giving them a systematic approach to follow when bringing ideas to life—and to market.

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Building a Bulletproof Product Launch Plan

To be innovative, businesses need to think beyond creating products; product development is a strategic process that defines a brand, drives innovation, and determines market relevance. A robust strategy ensures that every phase of product development aligns with market demands and organizational goals, maximizing the return on invested resources.

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How to Build a Product Launch Checklist

Your product launch strategy will shape customer perception and determine market adoption, so it’s critical to build an effective product launch checklist to support. Despite the name, this checklist is more than just a to-do list; it’s a strategic framework designed to guide teams through the multi-stage process of introducing a product to the market. It encapsulates the critical tasks, considerations, and milestones necessary for a seamless launch.

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What is Product Analysis?

Mastering product analysis isn’t only about understanding the past and present. It’s about shaping the future of a business by delivering products that customers need, and building relevant solutions they don’t even know to ask for.

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What is Product Development? Building an Effective Strategy

What is product development? It refers to the process of creating, designing, and bringing a new product or service to the market—from ideation and conceptualization to design, engineering, prototyping, and testing. The end-goal is to outpace the competition in creating market-ready solutions that consumers actually want to use.

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Building an Agile Product Roadmap: Tips and Best Practices

Agile product roadmaps are the cornerstone of scaling businesses. Rooted in agile development methodologies, these roadmaps speed up development and time-to-market, leveraging adaptable, clear visual representations of the product’s strategic direction and ideal outcomes.

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7 Digital Transformation Traps: #7 Resistance to Change

Resistance to change during an organization’s digital transformation is common. Learn how to overcome this obstacle and foster a culture of continuous learning.

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