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Product Management

Roadmap vs. release plan: What’s the difference?

As a product manager, you rely on several tools and artifacts to help you document and communicate your work. Two popular examples are roadmaps and release plans. These are similar tools that are often conflated. But there are some important distinctions between them that are worth investigating.

Dottie Schrock

Melissa Suzuno

Why date-based roadmaps are valuable for Agile product teams

Date-based, or “timeline,” roadmapping has become a boogieman for modern product teams. Yet, they are entirely useful in several scenarios, including for backward planning from milestones, multi-team planning, and release planning for the near future. We outline each in detail.

Winston Blick

Winston Blick

The secret to a potent and practical product strategy—lessons from growing Zendesk to $700m

An effective product strategy helps you realize your business goals and keeps everyone in the organization motivated and working in unison. We sat down with Sam Boonin, previous Head of Product at Zendesk, to learn the 3 essential foundations of a great product strategy.

Dottie Schrock

Kieran Tie

10 qualities of a great product designer

At Productboard, we’re on the lookout for talented designers to join our fast-growing team. But in addition to the prerequisite ‘hard’ skills and technical ability, what are the key qualities we’re looking for?  No 10. A yogi’s comfort zone  We look for people who have spent time outside their comfort

Nicholas Edwards

Nicholas Edwards

Don’t let your roadmapping process handcuff your product development process

Improve your roadmapping by changing how you communicate, focusing on the customer, prioritizing the short-term, and not letting it be the success metric.

Dottie Schrock

Monty Mitra

The 5 Ps of effective organizational change management

Change management is a systematic approach that includes dealing with the transition or transformation of organizational goals, core values, processes, or technologies. In short, it is about helping people accept and adapt to change at all scales — from a simple process update to onboarding new enterprise software. And though

Dottie Schrock

Scott Baldwin

Turn insights about your users into excellent products

This post is adapted from our ebook, “How to Gather & Leverage Deep User Insights.” In a recent article, we looked at five steps you can take to turn diverse product inputs into deep user insights. But once you’ve collected all this information, what happens next? In this article, we’ll

Nicholas Edwards

Nicholas Edwards

A step-by-step guide to gathering deep user insights

The process of gathering user insights is central to effective product discovery. Why? Because if you don’t understand the problems users are having, how are you supposed to fix them?  Still, many product makers aren’t sure where to start when it comes to the deluge of feedback piling in from

Nicholas Edwards

Nicholas Edwards

What core and growth product managers can teach each other

This post first appeared on the Product-Led Growth Collective blog.  As product becomes intrinsically related to business outcomes, the product manager role has evolved to reflect its more direct influence on business growth. One element of this evolution is the emergence of a new kind of product manager (PM)—the growth PM.

Dottie Schrock

Scott Baldwin

A day in the life of a productboard product manager

Product management is a discipline that is wide in scope. In a typical day, a product manager might go from a meeting about high-level strategic planning straight to a chat with a developer about a granular issue, then hop on a call with a major customer immediately after. In a

Dottie Schrock

Dottie Schrock

Why your product management process isn’t scaling (and how to fix it)

At any given time, product managers (PMs) are responsible for the business, design, and engineering aspects of product development. And when the company hits hypergrowth, PMs have to rapidly scale up each of these departments to meet new demand — no easy task. Scaling product management processes is often slow

Dottie Schrock

Dottie Schrock

A review of Inspired, the product management classic by Marty Cagan

“It doesn’t matter how good your engineering team is if they are not given something worthwhile to build.” So goes the opening lines of the newly released second edition of Inspired, the product management classic by Marty Cagan. Read on for a full book review from team productboard.

Winston Blick

Winston Blick

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