Everything you need to conduct better product discovery.
Why risk building the wrong products if you can first validate your understanding of existing user needs and ideal solutions? Set yourself up for success by incorporating product discovery into your product management process. In our new ebook The essential guide to product discovery, we aim to: Place product discovery
As product managers, we’ve all heard the adage that if Henry Ford had asked people what they wanted, they would have said a faster horse. And if he’d listened, the Model T might have been designed to gallop in exchange for carrots.
As humans, we all have basic needs: food, water, air, shelter, and safety — to name just a few. And according to psychologist Abraham Maslow, these needs are structured in a pyramid, the Hierarchy of Needs. The needs at the lower levels of the pyramid are our most basic needs
Just search the keyword “product roadmap template” and you’ll be hit with a flood of free Excel and PowerPoint templates. “Your one-stop solution for building your product roadmap!” is the general battle cry connected with these options. The promises sound great (plus, who doesn’t love free stuff?). And, granted, if
Written by Ken Sandy, experienced product leader, author of “The Influential Product Manager,” and industry fellow and lecturer at UC Berkeley, where he teaches the engineering school’s first product management course. What distinguishes an outstanding product manager from a good one? I thought a lot about this question when writing
Friction in the sales and product partnership is nothing new. Sales teams often express frustration that they’re not more involved in the process of prioritizing what product or feature to work on next. Meanwhile, product teams are often skeptical of requests from sales, citing the fear of becoming a sales-led
Product roadmaps are a visual representation of where a company’s product is headed — they are perhaps the most visible contribution of the product team. And though owned by product managers, these roadmaps impact the work of diverse stakeholders whose voices are often missing from the final product. Product discovery
How do you run product-led growth experiments in your company? Do you have a clearly defined system? Or do you use trial and error with little to no structure and hope the most promising ideas stick?
What is the difference between the product owner and the product manager? Does the product manager rank higher in the organization than the product owner? Do we need both? With so much debate over the roles of the product owner and the product manager, it’s finally time to unpack these
Find the product management conferences you can’t afford to miss in 2020 with this complete list of every product management conference by region and date. Product management conferences and events are an excellent way to learn product management best practices and network with your fellow product managers. That’s why we’ve
The most successful people read. In fact, many influential entrepreneurs and those looking to better their craft have a habit of reading on a daily basis. But reading that often is easier said than done. It’s not just the time it takes to read. Finding quality content takes time as
Consider a consumer mobile app that sells a monthly subscription to its service. Over the last 12 months, it’s shown stellar revenue growth of ~16% month-over-month for a 12-month period. On the surface, the app looks like it has a healthy degree of product-market fit. However, going one level deeper