Introducing Customer-Centric APIs: Now Generally Available

Introducing Customer-Centric APIs: Now Generally Available

Since our founding, Productboard has helped product organizations prioritize customer insights to build products that matter for their customers, faster. With our native integrations with common customer feedback channels such as Slack and Zendesk, we’ve allowed you to consolidate customer insights into a single source of truth for prioritization. Once these insights have been used to help prioritize features, our native integrations make it easy to push these prioritized features into delivery tools such as Jira and Azure DevOps. But these days our customers are looking for even more ways to leverage this rich data in our platform for custom reporting, workflow automation, and more.

That’s why we’re excited to announce that our Customer-Centric APIs are now generally available. With this launch, customers are able to build on four of our enhanced APIs: Notes API, Features API, Companies API, and Users API.

With these APIs, our customers can now pull, link, and push Notes, Companies, Users, and Features data with greater ease and integrate with their own tools faster. Example use cases include:

  • Direct Data Export: Get the notes, companies, users, and features you need quickly in and out of Productboard.
  • Feature Requests & Feedback Reporting: Associate notes with features and importance scores for clear insights and reporting.
  • Automated Management of Customers: Add and change company data directly through our APIs to improve workflow automation
  • Better Reports, Less Hassle: Build data integrations supporting your organization’s BI needs

“ProductBoard's updated APIs are a game changer in how we are able to improve our automation of feedback collection, sharing insights with stakeholders and bringing our data into our data lake for detailed analysis.”

Andy Nortrup
Andy Nortrup
FORMER DIRECTOR OF PRODUCT OPERATIONS, TANIUM; DIRECTOR OF PRODUCT MANAGEMENT, CRIBL

VMware Carbon Black putting our Customer-Centric APIs to use

Saving 7.5 hours per security incident is a tantalizing possibility for companies big and small — and VMWare’s Carbon Black business unit makes it a reality with a platform offering real-time audits, managed alert monitoring, and much more through a cloud native endpoint.

Carbon Black’s secret to success? Listening deeply to what its customers need most.

“Productboard is the single best place we can go to identify the things that will demonstrably impact customer retention. With Productboard, we look at where we have clusters of feedback around particular areas that indicate ‘this is a small effort that we could potentially have a big impact with.”

Andy McAdams
Andy McAdams
Director of Product Operations, VMWare Carbon Black

While Productboard has become the source of truth when it comes to feedback and feature requests, it’s also important for the team to be able to pull this data out of the platform to generate per-customer reports for the Customer Success team. By leveraging our new Customer-Centric APIs, the team was able to integrate to the Productboard platform to improve their existing workflows.

“Productboard is our source of truth when it comes to feature requests from customers. With Productboard’s new APIs I’m able to pull the data I need in order to put together custom reports that our Customer Success team can easily share with customers. I’m excited that these APIs make it easier to improve our workflows and keep our customers informed.”

Jared Nichols
Jared Nichols
STAFF CUSTOMER SUCCESS ENGINEER, VMWARE CARBON BLACK

Read the full VMWare Carbon Black case study

Integrate with our Customer-Centric APIs today

Our Customer-Centric APIs are available to Productboard customers on the Pro plan and above. To get started, workspace admins can generate a developer token from the Integrations page in workspace settings and refer to our brand new developer portal.

Join our upcoming webinar

Join our upcoming webinar on Extracting insights for reporting with our new APIs for an in-depth look into our newest APIs that extend the functionality of the platform.

See how our APIs can now support comprehensive reporting, allowing you to integrate Productboard with your own BI tools or dashboards for visibility and reporting on notes, companies, and features.

Don’t miss this opportunity to explore new ways to build on our APIs to unlock new use cases. Register now to secure your spot! Register here: North America, Europe

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