Alicia Hale joins Productboard as SVP of Marketing

Productboard has welcomed Alicia Hale to the executive leadership team as Senior Vice President of Marketing. In her new role, Hale will oversee the marketing team’s efforts across demand generation, brand, and community—and continue building a global marketing organization that can support Productboard’s growth moving forward.

“Alicia brings deep experience in building global B2B brands, and she’ll be a terrific leader for our marketing teams and beyond,” said Hubert Palan, Founder & CEO of Productboard. “We’re eager to partner with her to continue building out Productboard’s vision through creative marketing and storytelling.”

Alicia joins Productboard at an exciting time for the company. More and more modern product organizations are replacing the old informal approach to product management, one that spans tens of different tools, and realizing the immense value that a customer-centric product management platform can bring to their teams. Productboard is leading this new market category by addressing the core needs of modern product organizations in a way that is unlike any other product on the market today.

“The decision to join Productboard was a no-brainer for me,” said Hale. “I was inspired by the entire team’s vision and the 5,000+ customers who rely on Productboard to build the right products for customers. I’m looking forward to building our marketing efforts globally alongside some of the most passionate product leaders in the business.” 

Hale has more than 15 years of senior marketing experience from leading SaaS companies. Most recently, she was Vice President of Marketing at cloud observability platform, Logz.io. Prior to Logz.io, she served in various executive roles on the marketing leadership team at robotic automation process company, UiPath. 

If you’re interested in learning more about Alicia, drop her a line on LinkedIn (PS: she’s hiring across the marketing team!).