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Global Head of Field Marketing

Remote USA

Title: Global Head of Field Marketing

Location:  Remote USA


Enter Productboard…

Productboard is the leading product management system that helps product management teams to get the right products to market, faster. It is essentially a system of record for any and all products. Over 4,900 customer-driven companies like Zendesk, Disney, VMware, Avast, UiPath, and Marriott use Productboard to gather customer feedback, analyze user data, prioritize product roadmap, and collaborate with everyone else in the team with a clearly communicated goal. Their end-to-end product management system provides clear objectives for all teams and aligns colleagues around the product development vision and process. Think CRM but specifically designed for the product needs of any modern organization making digital products.

Along with its intuitive, yet feature-rich platform, Productboard enables teams to easily integrate with other engineering task management tools such as JIRA, Slack, Trello, PivotalTracker, and GitHub and with systems full of valuable customer insights such as Intercom, Zendesk, CRM systems, NPS systems, and many more. With a manageable and customer-friendly user interface, it provides in-depth backlog customer feedback and information for product managers to use for product development.

Everyone deserves to work on products that will be used, enjoyed, and loved – products that matter. It’s Productboard's mission to help product makers across the globe create exceptional products that resonate with customers deeply on both functional and emotional levels. With Productboard, every team can make things that matter – together.

Productboard is looking for a highly motivated, sales-focused field marketing leader to support our Sales Teams, globally. The Global Head of Field Marketing position is responsible for building and leading a global team of field marketers aligned to our regional sales directors. A qualified Head of Field Marketing has a strong understanding of sales-focused marketing as well as our audiences of product executives, product leaders and product managers. They enjoy working with sales leaders to understand the needs of the sales teams, and meeting those needs through effective partnership, strategy, and execution.


Responsibilities include:

  • Hire, train, coach, and lead a global team of field marketers
  • Lead the partner marketing function and integrate partners into demand generation plans to drive mutual success.
  • Own the budgeting process for field marketing efforts and drive positive returns on investment.
  • Implement forecasting rigor and drive accountability across team to hit targets.
  • Meet or exceed our annual plan to grow demand for each of our sales teams.
  • Define what field marketing needs from brand marketing, comms, product marketing, performance marketing, marketing operations, and marketing program management to ensure regional sales support.
  • Ensure field marketing adheres to global brand marketing standards, and is aligned to overarching marketing strategy.
  • Ensure our global channel marketing strategy can be effectively deployed regionally by enabling our resellers with campaign components and guidelines.
  • Help global marketing functions refine their strategy based on regional feedback.
  • Partner with sales leadership on territory planning.
  • Own and set the standard for effective account-based marketing (ABM) practices, worldwide.
  • Set the standard to ensure effective collaboration across marketing and sales roles for regional campaign execution.
  • Manage field marketing budget and hiring plan.
  • Be an advocate for the sales department and help the rest of the marketing department understand their priorities.
  • Be an advocate for the marketing department and help the sales department understand the marketing department's priorities.
  • Ensure field marketing contributes productively to the quarterly business reviews of the sales team they support.


What we want from you:

  • Must have demonstrated success delivering, accelerating, and expanding sales pipeline through regional field marketing initiatives.
  • 7+ years of marketing experience.
  • People management experience.
  • Strong communication skills without a fear of over communication. This role will require effective collaboration and coordination across internal and external stakeholders.
  • Ability to empathize with the needs and experiences of product management teams.
  • Extremely detail-oriented and organized, and able to meet deadlines.
  • Experience with supporting both direct sales and channel sales teams.
  • Experience owning and leading effective and efficient account based marketing (ABM) programs globally.
  • Deeply experienced in both traditional (events, roundtables, direct mail) and modern (digital, ABM) field marketing strategies and tactics. And understanding of how traditional and modern tactics can be integrated to generate larger deals and pipeline velocity.
  • Deeply analytical and revenue focused, with a clear ability to set pipeline goals around field marketing programs and a hyper focus on how those programs translate to pipeline impact and closed/won revenue.
  • You have a bias towards action.. You favor practical choices, speed and a respect for sequencing. You focus on the things that matter and push back on things that don’t. You make deadlines for yourself and you move fast.
  • You’re scrappy and entrepreneurial. You thrive in fast-paced environments and are comfortable with not knowing the answer to something. You are willing to roll up your sleeves no matter what the challenge is.



You can look forward to the following benefits:

💰 Competitive compensation, stock options, company 401k 

📚 A budget for your professional development and ongoing learning 

🏝 4 weeks of paid vacation and paid sick days

💛 1 Volunteer Day per year for you to help causes close to your heart

🍲 Lunch delivered to your home

🍀 Mental Wellness Program to support your well-being and self-care

🏋 Company contribution to gym and wellness memberships 

🚗 Commuter benefits

🍹 Team events, such as happy hours, off-sites, and retreats abroad 

❤️ Company contribution and access to best-in-class health benefits and your own Headspace membership


About our culture

At Productboard, values aren’t just something we like to talk about, they’re something we live and breathe. We believe in creating a work environment where:

  • People feel empowered, supported, and included
  • Trust and transparency are built into the way we work
  • Creativity, curiosity, and continuous improvement are encouraged and nurtured every day

You can get to know your future colleagues by listening to our People of Productboard podcast, or check out our Instagram profile and People of Productboard FB page for more info about life at Productboard.



Equal Opportunity Employer Statement

We are an equal opportunity employer and champion of equity. It is our aim to help people from all backgrounds, cultures, and groups realize their full potential at Productboard. 

As such, we do not tolerate any discrimination or harassment based upon gender identity, race, color, religion, age, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

All aspects of employment including hiring, training, promotion, and terminations are based on merit, competence, performance, and business needs. We are committed to an inclusive hiring process and provide all candidates with equal opportunity to demonstrate their abilities.

Togetherness is one of our core values and our Diversity Council helps us ensure that we uphold the values of authenticity, humanity, and diversity to create an environment where every human being matters. We are committed to leading by example to drive societal change.