Missed out on the product management event of the year?

Watch here

Senior Product Manager - Activation


Come join Productboard and help more companies make products that matter. Companies of all sizes, from early-stage startups to established companies (like Microsoft, Zendesk, UiPath, metromile, and 1-800 Contacts), trust Productboard to help them understand what customers need, prioritize what to build next, and rally everyone around the roadmap. To help us with this mission, weโ€™re looking for a talented product manager to join our fast-growing Growth team.

As a Product Manager on Growth you'll be responsible for leveraging product-led growth (PLG) principles to create product experiences that help our customers understand the value of Productboard, create habits of product excellence, and successfully grow Productboard adoption within their organizations. Some of the initiatives you will shape may include:

  • Help users understand the interconnected workflow across Productboard, our core differentiator, and teach them habits that will turn our customers into product excellence champions
  • Deploy seamless first-time experiences across various customer types and use cases in order to to drive activation and conversion
  • Employ product-led acquisition and expansion motions by leveraging our existing userbase to ultimately turn our funnel into a flywheel

You will drive these initiatives in partnership with cross-functional growth teams and work with design, engineering, marketing, sales and customer success to execute on PLG strategies across key areas of the customer activation journey. Furthermore, you will expertly balance quick iterations, testing, and learning with larger bets in order to drive high-velocity business growth.

While the role is based out of SF Bay Area, USA or Vancouver, CA, you can work remotely within the Pacific time zone until COVID-19 restrictions are lifted.

On a typical day, you will ...

  • Lead a product development team, working closely with designers and engineers to realize solutions that are remarkably easy to use while solving complex problems
  • Talk to users on a weekly basis, learning about their needs and pain points
  • Own the discovery and delivery of your product initiatives
  • Stay up-to-date on PLG best practices and methods
  • Drive product delivery with agility, well-written documentation, and clear communications
  • Identify the most impactful opportunities for improvement, prioritize product initiatives, and define success
  • Collaborate on data-informed experiments to validate your team's hypotheses
  • Marry quantitative and qualitative insights to glean important product insights from the market, customers, and competitors
  • Identify and reduce friction points in each step of the experience resulting in increasing speed of conversions, conversion rates, and product-sourced land & expand revenue

About you

  • 5+ years of experience in product management
  • Team spirit and great communication skills; you know how to align both with your product development team and broader stakeholders
  • Experience developing and evaluating product metrics and goals
  • Experience shipping user-facing features or products
  • Familiar with data analytics and measurement infrastructure than enable rapid experimentation (e.g. A/B testing)
  • Deep knowledge and command of product usage, user metrics, and analytics
  • Ability to understand how to simplify customer journeys and product flows with a human-centered design approach
  • Focused and disciplined with a strong ability to prioritize, stay oriented to the goal, and prevent the team from getting distracted
  • Organize both high-level concepts and tangible tactics in a structured and consumable way
  • Optimized product-led customer journeys across either acquisition, activation, retention, or expansion
  • Strive for excellence in order to deliver great outcomes for your customer and business
  • Open to feedback and new ideas, personal improvement, always raising the bar
  • Strong collaborator with high EQ and a sense of empathy

Bonus points for

  • Experience at commercially successful B2B SaaS companies
  • Deep knowledge of business metrics, and how product experiences drive revenue and business outcomes
  • Proven by track record of establishing product led growth initiatives across several areas of the customer journey
  • Being judicious about when to find more information or to take calculated risks when you have to make decisions with imperfect/missing information
  • Thriving in an ambiguous environment because problem solving excites you


You can look forward to the following benefits:

๐Ÿ’ฐ Competitive compensation, stock options

๐Ÿ“š A budget for your professional development and ongoing learning 

๐Ÿ 4 weeks of paid vacation and paid sick days

๐Ÿ’› 1 Volunteer Day per year for you to help causes close to your heart 

๐Ÿฒ Lunch delivered to your home

๐Ÿ€ Mental Wellness Program to support your well-being and self-care

๐Ÿ‹ Company contribution to gym and wellness memberships 

๐Ÿน Team events, such as happy hours, off-sites, and retreats abroad 

โค๏ธ Company contribution and access to best-in-class health benefits and your own Headspace membership


About Productboard

Productboard is the customer-centric product management platform that helps teams get the right products to market faster. Over 4,000 companies, including Microsoft, 1-800-Contacts, and UiPath, use Productboard to understand what users need, prioritize what to build next, and rally everyone around their roadmap. 

In April 2021, we closed our $72M Series-C round, backed by VC giants like Tiger Global Management, Index Ventures, Kleiner Perkins, Sequoia Capital, and Bessemer Venture Partners. Headquartered in San Francisco, we are a truly international company, with offices in Vancouver and Prague.

  • We are backed by top Silicon Valley investors, giving us access to capital, networks, mentors, and markets
  • Youโ€™ll enjoy an exciting team atmosphere building a new and complex product
  • We iterate quickly and decisions are fast. Youโ€™ll have a voice in what we do and see the impact of your work
  • With modern offices in San Francisco, Vancouver, and Prague, you can expect occasional travel across the Atlantic!


About our culture

At Productboard, values arenโ€™t just something we like to talk about, theyโ€™re something we live and breathe. We believe in creating a work environment where:

  • People feel empowered, supported, and included
  • Trust and transparency are built into the way we work
  • Creativity, curiosity, and continuous improvement are encouraged and nurtured every day

You can get to know your future colleagues by listening to our People of Productboard podcast, or check out our Instagram profile and People of Productboard FB page for more info about life at Productboard.


Equal Opportunity Employer Statement

We are an equal opportunity employer and champion of equity. It is our aim to help people from all backgrounds, cultures, and groups realize their full potential at Productboard. 

As such, we do not tolerate any discrimination or harassment based upon gender identity, race, color, religion, age, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

All aspects of employment including hiring, training, promotion, and terminations are based on merit, competence, performance, and business needs. We are committed to an inclusive hiring process and provide all candidates with equal opportunity to demonstrate their abilities.

Togetherness is one of our core values and our Diversity Council helps us ensure that we uphold the values of authenticity, humanity, and diversity to create an environment where every human being matters. We are committed to leading by example to drive societal change.