The way product makers work is about to change forever.

Today we're publicly launching Productboard Spark: an AI-first agentic experience optimized for the needs of product people who want to make the absolute best product possible. For those of us who've spent the last decade building Productboard, this is a major milestone in our company's history. More importantly, it's a pivotal moment for the entire product management industry.

Our Mission Prevails

We started Productboard with a mission that hasn't wavered despite the AI revolution unfolding around us: to help people make products that matter, together.

Over the past decade, we've built a platform that thousands of companies use to navigate the complex work of product organizations. Teams rely on us to bring together customer feedback, shape future ideas, define and communicate roadmaps, and track progress from planning to delivery. We're proud of what we've built and the impact it's had on product teams around the world.

But we've also been honest with ourselves about a fundamental limitation, one that's not unique to Productboard, but shared across the entire industry.

We built a system of record.

Systems of record serve a critical purpose. They create alignment. They provide visibility. They help organizations coordinate, plan, and track progress. Productboard has delivered massive value for those tasks, just like Jira for engineering, just like Salesforce for sales. These are essential capabilities that product organizations genuinely need.

But systems of record, by their nature, capture work that happens somewhere else. The deep thinking, the synthesis, the creative leaps: that work has always happened in scattered documents, in conversations, in the product maker's head. The system of record comes after.

We've always believed product makers deserve more than that.

That Changes Today

With Productboard Spark, we're taking the next leap: an AI-first experience with a conversational interface designed around how product makers actually work every day. We built this for product managers who spend late nights diving into customer feedback, who dedicate hours translating insights into strategy, and who work across every team to shape products that move businesses, and entire industries, forward.

Productboard Spark represents our evolution from a system of record to a system of work.

It's where product makers will spend their days and nights. The place they'll go to think, plan, and execute every task that drives product success.

The rest of Productboard isn't going anywhere. It's getting supercharged. Spark will power the entire core platform, with full access to every capability Productboard provides. Customer insights, prioritization frameworks, roadmaps, delivery tracking, all of it, seamlessly unified in one AI-first experience. Leadership and product operations still get the visibility and transparency they need for alignment, planning, and communicating progress. But now it all flows through Spark.

Where We're Starting, and Where We're Going

Spark is still in beta. We're at the beginning of an incredible journey.

Our vision is to power the 100x product manager: one who discovers 10x better opportunities by synthesizing insights, intelligence, and strategy at scale, and executes 10x faster by turning clear intent into action through AI.

To do so, we’re starting with a handful of powerful agentic jobs designed to reimagine how product makers work every day.

- Product Brief: From idea to aligned execution. Turns rough concepts into clear, context-rich briefs by connecting strategy, customer signals, and competitive insights so teams start every initiative aligned. A powerful, code-aware agent is coming shortly to further inform even more detailed product specifications and massively boost overall product and engineering productivity.

- Feedback Analysis: From noise to clear priorities. Analyzes customer feedback at scale, surfaces the patterns that matter, and translates them into concrete opportunities and priorities in minutes instead of days.

- Competitive Analysis: From static slides to living intelligence. Builds a dynamic, always‑current understanding of the competitive landscape by linking public data, internal knowledge, and product context so teams can make smarter, faster decisions.

Spark doesn’t just add AI to product workflows. It transforms them into connected systems of intelligence, where every decision compounds context and every workflow accelerates the next.

Looking ahead, Spark will become your complete product management command center where you understand customers, markets, and competitors; spec out and prioritize initiatives; track progress; hand off to agents for execution; recruit beta customers; refine pricing and packaging; launch with up-to-date enablement materials; explore solution alternatives through prototyping integrations; and connect to analytics and dozens of other tools via MCP connectors to automate workflows in ways never before possible.

In short, Spark will be the place where you do the best product work of your life.

The Era of Spec-Driven Development

Most AI tools generate words. Spark drives decisions.

In an AI-powered world, the product specification becomes the most leveraged artifact in the entire development lifecycle. A crystal-clear spec can now be handed to AI agents and engineering teams who can execute at unprecedented speed. The bottleneck is no longer building. It's knowing exactly what to build and why.

When building becomes instant with AI, context becomes the ultimate scarce resource. It defines product quality because it's the only way to prioritize the right features, avoid costly missteps, and deliver outcomes that truly resonate. The strongest products still come from teams that understand their users deeply, know their markets intimately, and tie every decision back to customer reality.

Yet most PMs today spend hours each week manually rebuilding that context: copying feedback into chat windows, re-analyzing competitors for feature gaps, re-explaining their product to memoryless tools. Prompting generic AI manually is slow and fragile.

Productboard Spark is designed to be the ultimate place to create product specifications. By combining deep customer understanding, competitive intelligence, and strategic context, Spark helps product makers craft specs that are so clear, so well-informed, and so aligned that they massively accelerate everything downstream. Better specs mean fewer iterations, less rework, faster time to market, and products that actually resonate with customers.

This is spec-driven development: where the quality of your specification determines the velocity of your entire product organization.

How Spark Makes It Possible

Spark ends the cycle of manually rebuilding context. Here's what sets it apart:

Structured Context & Memory

Spark automatically pulls together customer feedback, feature definitions, competitor insights, and the reasoning behind past decisions. Every workflow builds on institutional knowledge that actually persists. Your product history, your customer relationships, your strategic context: it's all there, compounding across your organization instead of evaporating after each conversation.

Purpose-Built Agentic Jobs

Spark isn't generic AI with a product management skin. Every workflow reflects 10 years of PM best practices. We've built specialized agentic jobs that are multi-step guided processes designed around real PM needs: product specifications, feedback analysis, and competitive analysis.

These are just the beginning. We'll keep rolling out more specialized jobs wherever PMs need them most. And you can always converse directly with Spark for a wide range of PM tasks beyond these structured workflows.

High-Trust Output

Every insight Spark generates traces back to your source information. No black boxes. No hallucinated data points. Leaders can see exactly where conclusions come from, giving them confidence to act on what they see. When you're betting real product decisions on agent outputs, you need technology that earns that trust.

Collaborative Intelligence

Spark doesn't just help individuals work faster, it creates shared memory across strategy, customer insights, and competitive data. It can write and edit documents to ensure every team amplifies the same shared context instead of recreating it in silos. Fragmented knowledge becomes a living foundation that powers your entire product organization.

You Are at the Center

But here's what matters most: Spark is the place where you are at the center of it all.

You are in control. The advanced agentic capabilities are supercharging you as the maker at the center.

Because we believe that humans are in charge.

We believe in a future where we will be supercharged and incredibly powerful—way more productive than we've ever been. A future where the AI is not writing a product requirements document for us, but guiding us through the process of understanding and internalizing all the important inputs so that we humans can make the right decisions.

Because after all, it is our human decision to decide what products we want to bring to market. Which business we want to be in. And what kind of products we want to spend our lives on.

It's a deeply human and business decision to choose which market to play in. Which people to serve. Which market segment to focus on.

With product, it isn't just a technocratic decision of sterile market needs and data points. It is a decision that humans make because they are deciding where they want to spend their lives.

An Invitation to Shape the Future

I am so incredibly excited for us as a company, but even more for us as members of the incredible community of product makers and passionate practitioners of the product craft.

The tools we're getting now, and the way we're being supercharged with AI capabilities is unprecedented. We can learn, discover, iterate, and find incredible solutions for people at a rate that has never been possible before.

And I am so proud, honored, and excited that we are yet again leading the way here at Productboard.

We are still in beta. And we want to invite you to help us shape the future of product management.

Sign up. Give Spark a try. And give us your feedback, ideas, and suggestions for how we can improve Spark going forward. What agentic jobs would you like to see? What specialized capabilities would you like your agents to have? What specialized UI and experience would you want from your best product management partner and assistant?

A Note to Our Customers

This is a major milestone for us as a company too. We've spent the last 10 years building the absolute best platform for product managers. And especially over the last couple of years, when the AI revolution arrived, we made a decision: to prioritize investment in our AI capabilities even at the cost of advancing the more traditional parts of our platform.

We realized that for some of our customers, this wasn't what they wished for.

But we hope you can now see why. We wanted to be the company you can bet on for the long term, even if in the short term some of the impact on our product velocity seemed questionable. We want to be the partner that leads you into the agentic future with the absolutely best experience—one that significantly supercharges and boosts the productivity of all your product people across the entire organization.

We're deeply grateful for your support, for the patience you've shown us, and for all the advice, participation, and contribution from so many of you who've been part of our private beta program.

You have our collective commitment, and my personal commitment, that we will continue to innovate at increasing velocity and rapid speed. We are the partner you can bet on when it comes to the AI future.

Ready to do the best product work of your life? Join the public beta and get Spark'd!

Hubert Palan Founder & CEO, Productboard

Join the Spark Public Beta

→ Start your free trial to experience the future of AI‑first product management

→ Watch the Spark demo: See Spark PM jobs in action