Product Makers Product Talks

On May 4 2023, we talked with Gregg Bernstein, Director of User Research at Hearst Magazines and author of Research Practice: Perspectives from UX researchers in a changing field about his learnings working day-to-day in the practice itself. In this fireside chat we talk about:

• The roles and teams user researchers might work with and how product and research can best work together and build a strong partnership and working relationship that benefits the customer and the product
• How research and product teams can best work together to make strong product bets, and drive customer retention, adoption and growth
• How research can work cross-functionally to 10x product teams and product outcomes, build research methodologies, and best share research findings with colleagues and stakeholders
• How to lean into the messy bits and overcome challenges — from advocating for change to partnering around the customer

Resources

• Gregg’s book: Research Practice: Perspectives from UX researchers in a changing field
• Mailchimp persona posters
• I tried out SyntheticUsers, so you don’t have to
• Principles of effective survey design