One of the most critical steps to building products that win over customers and the market? How effectively you collaborate with your product products teams.
Watch this on-demand webinar that spotlights our guest speaker, Martina Lauchengco, author of the bestselling book “Loved: How to Rethink Marketing for Tech Products,” for our next session to share her insights on bringing products to market. Martina has worked with some of the biggest brands in the world, helping connect the dots between marketers and product teams to create product experiences that delight customers and drive business outcomes.
In this session, you’ll learn actionable tips to improve this critical relationship and how to debunk “product myths” standing in the way of success.
Martina spent nearly 30 years as a marketing and product leader. She started her career working on market-defining software, Microsoft Office and Netscape Navigator. She teaches what she’s learned with SVPG and is a lecturer at UC Berkeley’s graduate school of engineering. As a partner at Costanoa Ventures, she sits on multiple boards and coaches startups. She is the author of LOVED: How to Rethink Marketing Tech Products. Martina holds a B.A. in Political Science and M.A. in Organizational Behavior from Stanford University. She’s a native Californian, mother of two, and proud wife to Chris.