Jan 20, 2022
Lean UX was first published in 2013 and transformed how Agile teams work together to design great products. Jeff Gothelf helped develop the system after seeing issues with his team and how they were working together and that later turned into a best-selling book and a practice teaching teams how to:
In 2021 Jeff Gothelf and Josh Seiden released an updated edition of the book expanding on the principles, tactics, and techniques and lessons about how product teams can incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.
In this AMA, you’ll get a chance to talk with Jeff, share your questions, and hear Jeff’s thoughts on how you can increase collaboration, improve outcomes, streamline your feedback process, reduce time-to-market, and strengthen your user research and deliver products that matter for your business and users.
Jeff helps organizations build better products and the cultures that build better products and is the co-author of the award-winning book Lean UX as well as the books Sense and Respond and his most recent Forever Employable. A former software designer, Jeff is now a coach, consultant, and speaker helping companies bridge the gaps between business agility, digital transformation, product management and human-centred design.