Product strategy, the high-level plan for developing and marketing products, lies at the heart of any commercial organization. And the teams that define and implement product strategy are central to commercial success.
Product teams will only be able to deliver success with the right resources, structures and management processes.But more than this, they need the right organizational culture, one that promotes and supports high performance.
However, the creation of a high-performance culture within product teams is challenging. Managers need to provide a unified product vision for their teams, understand what customers want, and make the right investments to reach organizational goals, while avoiding short-term metrics. They need to motivate their teams to perform exceptionally as well as helping them to prioritize the actions needed to achieve success.
High performance in underpinned by two things: efficiency and innovation. Ensuring ream member work, and want to work, efficiently is important. To do this team leaders need to balance new business growth and existing customer retention by ensuring that everyone has access to the same customer focussed data – a single source of market truth.
At the same time, they need to promote innovation, encouraging the freedom to source ideas, internally and externally, and the willingness to trial new ways of working.
A strong culture of high performance will support both efficiency and innovation. Join us in this discussion of how to create a culture of high performance in product teams.
