Know what to build, for whom, and why

Gain visibility into why you should go and build any one feature over any other. Root your feature prioritization decisions in data. What user needs does each feature address? What product strategy does it support?

Know what to build, for whom, and why

Capture market insights

Collect feedback from prospects and key industry stakeholders – in addition to colleagues and customers – and use those inputs to decide what to build next. For each feature idea, evaluate how well it would help differentiate you from the competition.

Capture market insights

Scrap your feature backlog

Unwieldy backlogs are out. Manageable product outlines are in. Use productboard’s Features board to organize your feature ideas around the user needs they address. Then sort, filter, and re-arrange your ideas so the best features rise to the top.

Scrap your feature backlog

Visualize your roadmap

Align your team so designers and developers know what they’ll be building and why. Share your plans with colleagues from across the organization to earn buy-in and boost morale.

Visualize your roadmap

Integrations galore

You need fewer tools, not more. productboard helps you consolidate user inputs and feature ideas scattered across many systems. Integrate with popular customer touchpoints like Intercom and Zendesk, and hundreds of others via Zapier. When you’re ready, push prioritized features straight into popular dev planning tools like JIRA, Trello, GitHub, and Pivotal Tracker.

Integrations galore