Forrester Consulting study commissioned by Productboard – Why investing in product management pays off

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How Productboard enables customer-centric product management

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Customer-centricity is a mindset that puts the pains, needs, and desires of customers at the heart of product management and development — all while implementing user-focused practices, processes, and systems.

At Productboard, we see three key practices that are adopted by customer-centric organizations:

  • Gaining deep user insight by regularly interacting with customers and systematically gathering feedback.
  • Formulating a customer-centric strategy by identifying what customers really need, performing customer segmentation, and developing a customer-centric prioritization framework.
  • Investing customers in the product by sharing what’s coming and showing them that you’re listening to their needs.

Join us for a live demo and learn how Productboard enables organizations to streamline these practices through our centralized insights repository, dynamic customer segmentation, flexible roadmaps, customer-facing product portal, and more.

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