Meet Productboard Spark: The AI Agent Supercharging Product Management Teams

The Struggle All Product Managers Know

Product management was never just about building features. It’s the daily grind of piecing together scattered signals, of wrestling with context spread across too many tools, of trying to make sense of noise and turn it into clarity.

But even the best PMs face the same obstacles:

• Insights buried in emails or lost in Slack.
• Team knowledge evaporating with every transition.
• Decisions too often based on gut feel instead of trusted organizational intelligence.
• Strategy reassembled again and again with each new initiative or executive ask.

And it’s not just anecdotal. 54% of product leaders cite “multiple systems” as their biggest barrier to using insights. Another study reports companies juggle 11+ solutions tied to customer experience, with more than a third storing nine or more types of customer data across silos.

The result? Wasted cycles. Slow onboarding. Missed opportunities. And sometimes, shaky conviction in the very decisions that matter most.

Why AI Fell Short Serving Product Needs

Generative AI promised a revolution for knowledge work. And yes, it gave us glimpses. Drafts spun up in seconds, brainstorming made lighter, a bit of relief here and there.

But here’s the truth: General-purpose chatbots never understood us. They didn’t know our customers, our products, our workflows. Every conversation was a one-off, starting from zero. Context disappeared the moment the chat ended.

What looked like a leap forward turned into extra overhead. The excitement faded. The promise of “faster and better” moved further down the road.

The Spark That Changes Everything

When we founded Productboard over a decade ago, we started with a radical belief: great products don’t happen by chance. They’re the result of product makers who care deeply, who ask questions, who push through uncertainty until they’ve built something that truly matters. That belief became our mission: make products that matter, together.

Over the past decade, we’ve partnered with thousands of teams and seen firsthand the craft of product management: discovery calls, scattered feedback, endless trade-offs, and the constant search for clarity. We built our platform to help them navigate that journey—and it’s become a trusted system of record for five essential parts of the job:

• Customer Insights: capturing feedback at scale and distilling what customers really need.
• Strategic Planning: tying every initiative back to business goals and measurable outcomes.
• Roadmapping: keeping teams and stakeholders aligned through dynamic, always-current plans.
• Product Operations: standardizing processes and integrations so execution stays consistent.
• Customer Engagement: closing the loop so customers feel heard and invested in your vision

This foundation changed how product teams worked. But there was always a gap: pulling all that messy, fragmented context together still required painstaking effort. Traditional software wasn’t smart enough to keep up with the complexity and velocity of customer needs.

That’s why Productboard Spark is different. It’s not AI sprinkled on top of an existing tool. It’s the product we’ve always wanted to build but couldn’t until now: a product agent that brings memory, context, and collaboration into every corner of the platform. Spark doesn’t replace the workflows teams already rely on—it amplifies them, turning a decade of hard-earned product management practice into a system that learns, remembers, and compounds.

What Spark Brings to Product Teams

At Productboard, our mission is to help teams make products that matter, together. Today, that means tackling the root cause of context fragmentation and knowledge loss, not just building another tool. Productboard Spark is a specialized product agent designed to work the way real product teams do, from customer discovery and competitive analysis to specification writing and launch orchestration.

Here’s what that means for your team.

Almost instant PRDs

Ideas don’t wait for long cycles of documentation. Productboard Spark takes a rough concept and anchors it in real context, your customers, your market, your strategy, based on the data your team adds and edits in the platform every day. The result is a crisp PRD, complete with acceptance criteria, that feels authored by your team’s collective intelligence rather than a generic chatbot.

Customer Research Synthesis

Every customer conversation is a thread of insight, but too often those threads unravel. Productboard Spark weaves them into a coherent picture, surfacing themes, highlighting patterns, and turning scattered input into lasting organizational knowledge. What once felt like noise becomes a foundation for smarter decisions.

Competitive Analysis

Competitive landscapes shift daily, but understanding positioning is more than collecting feature lists. Productboard Spark captures movements in real time, interprets them in the context of your strategy, and builds living battle cards that teams can rally around. It’s not just research; it’s clarity on where and how to win.

And that’s just what you can do today. There’s more just around the corner.

What This Means for Product Makers

The future of product management isn’t about more tools or faster chatbots. It’s about agents that know you, your product, your customers, your competitors, your priorities. 

It’s about organizational memory that compounds instead of disappearing.

With Productboard Spark, we’re giving product teams superpowers they’ve long deserved:

• Complete context.
• Real insight.
• Collaborative memory that never fades.

And ultimately, clarity. 

Saying I’m excited would be an understatement. I’d like to personally invite you to be part of it.

Join the waitlist for the Productboard Spark beta.