Productboard Pulse Themes: Bring Clarity to Your Customer Feedback

Effortlessly Track Strategic Customer Feedback with Themes

Themes empower product teams and executives by intelligently surfacing, organizing, and prioritizing customer feedback at scale. Here's what you can expect:

• Track Business-Wide Initiatives: Create and manage custom themes that align with your organization's strategic priorities, major product bets, or cross-product business initiatives.
• Intelligent Organization: Organize themes with intuitive nesting capabilities, allowing different teams—from product managers to customer experience leaders—to structure feedback analysis that matches their specific needs.
• AI-Enhanced with Human Control: Our powerful AI provides theme templates based on important areas of focus and recommends prompts when creating themes, while ensuring you maintain control through streamlined human-in-the-loop workflows, keeping you in the driver's seat.
• Continuous Learning: Themes offers a best-in-class solution that automatically incorporates new feedback into your existing structure, ensuring your insights stay current without additional effort.

Designed for Your Team's Unique Needs

Themes work seamlessly across different roles and use cases:

Product Leaders can track top-down strategic themes across investments, construct the themes they want to measure, and monitor them accordingly to ensure alignment with business objectives.

Product Managers can drive discovery by analyzing themes and surfacing emerging opportunities, constructing dedicated themes to facilitate product discovery and identify new areas for development.

Customer Experience Leaders can segment customer feedback, uncover key trends in themes and topics, and report with confidence by filtering boards to relevant segments and using analysis tools to extract actionable insights.

Understanding Themes, Topics, and Tags

Themes represent the strategic "forest" view of your feedback, designed to align with overarching business goals and initiatives. They work alongside Productboard's existing organizational tools:

• Themes provide broad, strategic, business-aligned categories for high-level analysis and decision-making
• Topics offer more granular, AI-generated clusters of feedback that fall within your themes
• Tags continue to serve as flexible labels for organizing feedback across your entire Productboard workspace

This layered approach ensures you can analyze feedback at the strategic level while maintaining the detailed granularity needed for tactical decisions.

A Smarter Way to Manage Customer Feedback

With Themes, the journey is intuitive and powerful:

• Quick Start Templates: Jump-start your analysis with pre-built theme templates for common use cases across product, business, and cross-functional initiatives.
• Enhanced Analytics: Save complete board configurations including metrics, layouts, and theme selections, plus break down insights by any dimension—segments, customers, features, or tags.
• Streamlined Creation: Get started quickly with AI-generated keywords and prompts to ensure your theme captures exactly what you need.
• Flexible Curation: Manually add or remove notes from themes, both individually and in bulk, giving you complete control over how your feedback is organized.

"As a Pulse user at OutSystems, I'm excited about Themes. This enhancement will improve how we organize feedback across our enterprise products and align it with our strategic initiatives. The AI themes combined with the flexible hierarchy is exactly what we've been looking for to make more informed product decisions."

Tiago Leão - Principal Product Ops Manager at OutSystems

Available Now in Productboard Pulse

Themes is now available for all Productboard Pulse customers. Start leveraging clearer, actionable insights today and transform how your team understands and acts on customer feedback. Book a demo to learn more.