.2 Product Release: Build smarter, better, faster with smart automations & enhanced roadmapping

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Introducing Productboard’s Shortcut (Clubhouse.io) integration

Introducing Productboard’s Shortcut (Clubhouse.io) integration

Connecting product discovery and feature prioritization with delivery 

High-growth product and engineering teams face many challenges. As pressure mounts to ship faster, some teams begin to resemble “feature factories.” More features are shipped in less time, but often those features don’t address real customer needs nor support business objectives. 

Teams, both product, and engineering may have the best intentions to achieve greater efficiency and efficacy, but as teams multiply, headcount grows, and processes are stressed at the seams, misalignment occurs. As a result, teams become ineffective and disconnected from the “why” behind their work.

Fortunately, many of these breakdowns can be avoided using flexible yet sophisticated modern product management and product delivery systems together, like Productboard and Shortcut (formerly, Clubhouse.io). For example, product teams improve efficiency by connecting product discovery and prioritization in Productboard to product development in Shortcut. And engineers teams love Shortcut for its power, speed, and intuitive user interface for planning, tracking, and releasing software. 

With this two-way integration you can push prioritized features straight into Shortcut and see their delivery status from one place in Productboard.

“The integration allows my product managers to better balance their time between discovery and delivery, instead of only spending time on delivery ”

Antoine Guénard
CTO, Batch

Better Together: Productboard + Shortcut

Teams use the integration to push prioritized features with customer context from Productboard directly into Shortcut for delivery. Key data between both systems stay in sync, so everyone is aligned on the status of a Productboard feature or its associated Shortcut Epic. And when viewing an Epic in Shortcut, engineers can access more context on the customer needs and business objectives of a feature just a click away in Productboard. The customer context is available from feature ideas through development.

“We used to have 2-3 pieces of evidence for what we were working on; now we have 60-70 customer data points before we move forward with building solutions.”

Antoine Guénard
CTO, Batch

More discovery for greater customer understanding 

Modern companies must move fast and iterate quickly. They use product discovery to prioritize the right features and validate ideas reflecting customer needs and business objectives before building them.  Productboard helps product organizations scale their teams by providing a central view of customer feedback. 

“I used to be in EVERY sales deal. Then the sales team scales, and you don’t talk to customers anymore, so it’s hard to know what customers want, but with Productboard we have a centralized view of customer needs.”

Antoine Guénard
CTO, Batch

R&D teams leverage customer feedback in one place and are more customer-centric using Productboard and Shortcut together. With Productboard and Shortcut, product teams ditch the feature factory, confidently prioritize the right features, act more strategically, and ship more impactful products. There’s no time to waste building features based on faulty assumptions.

“Prior to Productboard, we were simply a Feature Factory; now we’re more strategic about what we deliver based on a broader set of customer inputs that fuels a more thoughtful product development process.”

Christina Baldarelli
Product Manager, Mobi2Go

Aligning all teams throughout the organization

Companies that experience hyper-growth often struggle to keep teams aligned. With the Shortcut integration, product, engineering, and go-to-market teams are aligned, knowing what’s being worked on and its current status. They identify dependencies and zero in on any blockers early. It also eliminates inefficient meetings and unwarranted Slack or Microsoft Teams messages from go-to-market stakeholders trying to figure out the status of product development and “why.” Every team’s work supports your long-term business goals. 

“The integration gives the development team context for why we’re working on what we are working on in any given sprint and transparency to the rest of the organization, including customer success around the progress for a given feature.”

Jeff Stern
Senior Product Manager, Tidelift

Maximize the value your product teams create for customers, and your business, by connecting product discovery, strategy, and delivery. 

Get started with Productboard’s Shortcut integration today.

 

 

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