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Move faster, ship sharper specs, show up prepared. Free forever.
$0
billed annually
Includes
Know what to build next, and why, before anyone has to ask.
$19 maker/month
billed annually
Everything in Free, and
Recommended
Every PM working from the same signal, the same context, the same bar.
$59 maker/month
2 makers minimum, billed annually
Everything in Plus, and
Consistent quality and aligned strategy across every team, with enterprise-grade control.
Custom
5 makers minimum, billed annually
Everything in Business, and
”The benefit of Spark is context-aware AI that has continuity — in other LLMs you have more of a siloed experience. Spark's document generation is a game changer for briefs, PRDs, and discovery plans. It creates more structured and actionable outputs compared to manual creation.”
Jason Kothary,
Product Manager, March of Dimes CA
”With Productboard Spark, keeping crucial documents up to date is easy. As a result, I'm ensuring that every new feature and product evolution is better tailored to the current market and user dynamic, leading to a better product.”
Josin oude Lohuis,
Co-Founder & CPO, Link Nature
”I saved 1 week of work in just 90 minutes using Spark and successfully delivered the output to my executive team.”
Spark Beta Customer,
Product Manager
”The benefit of Spark is context-aware AI that has continuity — in other LLMs you have more of a siloed experience. Spark's document generation is a game changer for briefs, PRDs, and discovery plans. It creates more structured and actionable outputs compared to manual creation.”
Jason Kothary,
Product Manager, March of Dimes CA
”With Productboard Spark, keeping crucial documents up to date is easy. As a result, I'm ensuring that every new feature and product evolution is better tailored to the current market and user dynamic, leading to a better product.”
Josin oude Lohuis,
Co-Founder & CPO, Link Nature
”I saved 1 week of work in just 90 minutes using Spark and successfully delivered the output to my executive team.”
Spark Beta Customer,
Product Manager
”The benefit of Spark is context-aware AI that has continuity — in other LLMs you have more of a siloed experience. Spark's document generation is a game changer for briefs, PRDs, and discovery plans. It creates more structured and actionable outputs compared to manual creation.”
Jason Kothary,
Product Manager, March of Dimes CA
”With Productboard Spark, keeping crucial documents up to date is easy. As a result, I'm ensuring that every new feature and product evolution is better tailored to the current market and user dynamic, leading to a better product.”
Josin oude Lohuis,
Co-Founder & CPO, Link Nature
”I saved 1 week of work in just 90 minutes using Spark and successfully delivered the output to my executive team.”
Spark Beta Customer,
Product Manager
Productboard is the AI-powered product management platform that helps product teams turn customer signals into clear priorities, align stakeholders around what's being built, and move from strategy to delivery - faster. Every plan includes Spark, our AI built for PMs, which brings context-aware intelligence to your entire workflow: from analyzing customer feedback to drafting product specs and planning roadmaps.
Makers are the product managers and leads who own the product strategy — they create roadmaps, prioritize features, and manage insights. Pricing is based on the number of makers in your workspace.
Contributors are colleagues who submit feedback, tag insights, and collaborate via documents and comments — great for engineers, designers, or customer success teams. They don't count toward your maker limit.
Free is our no cost plan and ideal if you're a solo PM or small team getting started.
Plus suits customer-signal-driven prioritization for AI-powered product makers, connecting customer feedback directly to development ready specifications.
Business is designed for teams that move together with AI, sharing context, roadmaps and signal for improved results.
Enterprise is designed for organizations that need security, governance, and rollout support at scale.
Not sure? Start a 14-day free trial of our Business plan or talk to our team.
Yes - our Business plan comes with a free 14-day trial with unlimited AI credits so you can explore the full platform before committing.
No credit card is required to get started.
Yes. You can upgrade, downgrade, or add makers at any time. If you upgrade mid-cycle, costs and credits are pro-rated for the remainder of your billing period.
Credits power all of Spark's AI capabilities — from analyzing customer feedback and identifying trends to generating documents and competitive analyses. Different tasks use different amounts depending on their complexity: analyzing 100 customer feedback items uses around 30-50 credits, while creating a comprehensive specification might use 50-200, for example.
Each plan includes a monthly credit allocation: 50 total on Free (allocated across all makers in a single workspace), 250 per maker on Essentials, 500 per maker on Pro, and 1,500 base credits plus 800 per additional maker on Enterprise.
You keep full access to your workspace, documents, and feedback - nothing gets locked or deleted. You just won't be able to use Spark's AI features until your credits reset at your next monthly renewal, or until you purchase a top-up. You'll see notifications in Productboard as you approach your limit.
Yes. Top-ups are available directly from your workspace: 50-credit bundles for $5 on monthly plans, or 600-credit bundles for $60/year on annual plans. You can buy as many as you need, and purchases mid-cycle are pro-rated.
Spark is currently available as standard for all new Free, Plus, Business and Enterprise Productboard workspaces.
We're also busy rolling Spark out to all our existing customers. If you're interested, get in touch with us at support@productboard.com or through your account representative.
Spark works with documents, customer feedback, and associated data you provide in your workspace. Your data stays within your workspace and is never used to train external AI models. Spark follows Productboard's standard security and privacy practices - see our AI Terms for full details.
Have additional questions? Send us an email to hello@productboard.com
Start free with unlimited credits.