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strategic product planning

Advance your product strategy

Achieve complete alignment between every product team’s priorities, your product objectives, and your top-level business goals with Productboard’s capabilities for product planning at every altitude.

Product strategy with Productboard

Complete strategic alignment

See how every product effort supports product objectives, the overarching strategy, and your company goals.

Fully aligned teams

Improve coordination across many teams and provide leaders with better visibility over planning and execution.

Develop high impact products

Maximize every product team’s impact by ensuring they’re focused on the work that matters most.

Define goals and objectives

Product Objectives

Define goals and objectives

Gain visibility into all levels of business goals and product objectives. For each objective, define specific measurable outcomes and track progress toward achieving them.


Multi-level objectives

Key results

Progress & risk tracking

  
Formulate your product strategy

product strategy documents

Formulate your product strategy

Draft your product strategy using Productboard’s collaborative docs, a rich authoring environment that supports inline @referencing for product data entities like objectives, initiatives, and feature ideas — plus embedding of customer insights, designs and prototypes, brainstorms, and videos.

Collaborative documents

Reference product data

Embed customer insights

Embed designs & videos

Plan product initiatives

strategic product planning

Plan product initiatives

Plan high-level product initiatives to chart a course toward reaching your objectives. Visualize your plans on intuitive roadmaps that support both strategic and tactical planning.

Initiative planning

Strategic roadmaps

Tactical roadmaps

Dependency tracking

Product prioritization

product prioritization

Help teams focus on what matters

Provide strategic clarity to product teams, with prioritization frameworks for surfacing the features that will advance business objectives and initiatives.

Flexible product hierarchy

Data driven prioritization

Release planning

Feature specification

74%

of teams report more effective prioritization of features & initiatives

24%

average improvement in speed to market

Salesforce

Before when using various spreadsheets, product planning data would get old really fast. With Productboard, we were able to make continuous changes in one single source of truth. The entire release planning process was cut from 2–3 weeks to just a couple days because we are able to plan as we go.

Author: Andrew Lawrence
Andrew Lawrence

Senior Director of Product, Salesforce

Autodesk

With Productboard we can see what’s coming and identify where more coordination might need to happen. We can visualize each area of the business and ask ‘is this aligned with our company vision and group strategy?

Author: Mito Vidanovski
Mito Vidanovski

Senior Program Manager, Autodesk

Arena

Productboard has fundamentally changed the way we plan, communicate, and deliver our product strategy. I would absolutely recommend it to any company struggling with alignment.

Author: Kraig Clark
Kraig Clark

VP of Product Management, Arena (PTC)

Evercast

Productboard has been a total game changer for us. It’s become our single source of truth. Now, instead of opinions driving decisions, we have the data to back up what we build.

Author: Tommy Snyder
Tommy Snyder

VP of Product, Evercast

120Water

Productboard helps us align with leadership by showing the full picture—what we’re building, how, and why. It also ensures our product team’s goals align with the company’s overall business objectives.

Author: Courtney Arnott
Courtney Arnott

Director of Product & Solutions, 120Water

Salesforce

Before when using various spreadsheets, product planning data would get old really fast. With Productboard, we were able to make continuous changes in one single source of truth. The entire release planning process was cut from 2–3 weeks to just a couple days because we are able to plan as we go.

Author: Andrew Lawrence
Andrew Lawrence

Senior Director of Product, Salesforce

Autodesk

With Productboard we can see what’s coming and identify where more coordination might need to happen. We can visualize each area of the business and ask ‘is this aligned with our company vision and group strategy?

Author: Mito Vidanovski
Mito Vidanovski

Senior Program Manager, Autodesk

Arena

Productboard has fundamentally changed the way we plan, communicate, and deliver our product strategy. I would absolutely recommend it to any company struggling with alignment.

Author: Kraig Clark
Kraig Clark

VP of Product Management, Arena (PTC)

Evercast

Productboard has been a total game changer for us. It’s become our single source of truth. Now, instead of opinions driving decisions, we have the data to back up what we build.

Author: Tommy Snyder
Tommy Snyder

VP of Product, Evercast

120Water

Productboard helps us align with leadership by showing the full picture—what we’re building, how, and why. It also ensures our product team’s goals align with the company’s overall business objectives.

Author: Courtney Arnott
Courtney Arnott

Director of Product & Solutions, 120Water

Salesforce

Before when using various spreadsheets, product planning data would get old really fast. With Productboard, we were able to make continuous changes in one single source of truth. The entire release planning process was cut from 2–3 weeks to just a couple days because we are able to plan as we go.

Author: Andrew Lawrence
Andrew Lawrence

Senior Director of Product, Salesforce

Autodesk

With Productboard we can see what’s coming and identify where more coordination might need to happen. We can visualize each area of the business and ask ‘is this aligned with our company vision and group strategy?

Author: Mito Vidanovski
Mito Vidanovski

Senior Program Manager, Autodesk

Arena

Productboard has fundamentally changed the way we plan, communicate, and deliver our product strategy. I would absolutely recommend it to any company struggling with alignment.

Author: Kraig Clark
Kraig Clark

VP of Product Management, Arena (PTC)

Evercast

Productboard has been a total game changer for us. It’s become our single source of truth. Now, instead of opinions driving decisions, we have the data to back up what we build.

Author: Tommy Snyder
Tommy Snyder

VP of Product, Evercast

120Water

Productboard helps us align with leadership by showing the full picture—what we’re building, how, and why. It also ensures our product team’s goals align with the company’s overall business objectives.

Author: Courtney Arnott
Courtney Arnott

Director of Product & Solutions, 120Water

Trusted by Fortune 500 and high-growth companies

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Get started advancing your product strategy

See how Productboard aligns every product effort with business objectives.

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Customer insights

Centralize customer feedback and identify key user insights to inform product decision-making.

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Customer engagement

Earn customer buy-in, validate your plans, and share recently launched features.

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Product roadmapping

Align all stakeholders around interactive roadmaps that reflect your latest plans.

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Cross-team collaboration

Product operations

Standardize your product processes to consistently deliver high-impact products.

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