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Product roadmapping

Align everyone around the product roadmap

Advance your strategy by aligning teams on the right priorities. Then rally the entire organization around a shared understanding of where you’re taking the product next.

Product roadmapping in Productboard

Optimize product efforts

Ensure every product team is tackling the most strategically important work that will advance your objectives.

Eliminate inefficiencies

Improve coordination across teams and provide greater visibility, with far less time spent providing updates.

Earn stakeholder trust

Unite the business with roadmaps that inspire confidence in your product vision and strategy.

Prioritize high-impact initiatives and features

Data-Driven Product Prioritization

Prioritize for product outcomes

Standardize your organization’s prioritization process with a data-driven approach to ensure product teams tackle the most impactful work, for your customers and for your business.

Surface top-requested features

Customer segmentation

Link user insights to features

Flexible product hierarchy

Prioritization formulas

Business impact rollups

Timeline roadmap with milestone

Product objectives and key results

Align teams around product investments

Create a unified view of all major product investments, including objectives, initiatives, and features spanning your product portfolio. Plan across broader horizons or specific timelines.

Product portfolio roadmaps

Objectives & key results

Product initiative planning

Progress and risk monitoring

Submitting customer insight on roadmap

Dynamic product roadmaps

Rally everyone around your roadmap

Easily tailor product roadmaps for different groups of stakeholders. They’ll always stay up-to-date because they’re synced with the rest of your product plans in Productboard. These roadmaps are also interactive, so stakeholders can access additional context on their own.

Highly configurable roadmaps

Business stakeholder roadmaps

Auto-updating roadmaps

Externally shareable roadmaps

Autodesk

Executives appreciate being able to review roadmaps in one place. They love the single view they can have across the portfolio based on different objectives, categories, and customers — and that teams are sharing roadmaps directly with customers now, and linking the feedback they get directly back to the roadmap.

Author: Mitko Vidanovski
Mitko Vidanovski

Senior Program Manager, Autodesk

Barco

At any given time, we can look at our roadmap and see exactly why we decided that a feature was important. That’s what attracted us to Productboard. We can trace a request back to a market insight or an input from an internal discussion or see that five of our biggest customers have asked about it.

Author: Michael Vanderheeren
Michael Vanderheeren

Director of Product Management, Barco

Zapier

The advantages with Productboard are the connections between insights to backlogs and prioritization to roadmaps. It’s really considering the whole ecosystem of building products. Whereas some systems just do roadmapping well or insights well, Productboard brings it all together.

Author: Shira Bauman
Shira Bauman

Senior Manager of Product Ops, Zapier

Salesforce

Our team experienced a strategy shift related to a re-org and we were pressed to quickly create a new roadmap and justify funding for the big bets involved. Using Productboard we were able to pull that together in minutes because the data was already there.

Author: Drew Lau
Drew Lau

Senior Director of Product Management, Salesforce

Gainsight

End-to-end roadmap planning in Productboard saves our organization immense time — up to many weeks per release.

Author: Pavan Chakka
Pavan Chakka

Director of Product Management, Gainsight

Autodesk

Executives appreciate being able to review roadmaps in one place. They love the single view they can have across the portfolio based on different objectives, categories, and customers — and that teams are sharing roadmaps directly with customers now, and linking the feedback they get directly back to the roadmap.

Author: Mitko Vidanovski
Mitko Vidanovski

Senior Program Manager, Autodesk

Barco

At any given time, we can look at our roadmap and see exactly why we decided that a feature was important. That’s what attracted us to Productboard. We can trace a request back to a market insight or an input from an internal discussion or see that five of our biggest customers have asked about it.

Author: Michael Vanderheeren
Michael Vanderheeren

Director of Product Management, Barco

Zapier

The advantages with Productboard are the connections between insights to backlogs and prioritization to roadmaps. It’s really considering the whole ecosystem of building products. Whereas some systems just do roadmapping well or insights well, Productboard brings it all together.

Author: Shira Bauman
Shira Bauman

Senior Manager of Product Ops, Zapier

Salesforce

Our team experienced a strategy shift related to a re-org and we were pressed to quickly create a new roadmap and justify funding for the big bets involved. Using Productboard we were able to pull that together in minutes because the data was already there.

Author: Drew Lau
Drew Lau

Senior Director of Product Management, Salesforce

Gainsight

End-to-end roadmap planning in Productboard saves our organization immense time — up to many weeks per release.

Author: Pavan Chakka
Pavan Chakka

Director of Product Management, Gainsight

Autodesk

Executives appreciate being able to review roadmaps in one place. They love the single view they can have across the portfolio based on different objectives, categories, and customers — and that teams are sharing roadmaps directly with customers now, and linking the feedback they get directly back to the roadmap.

Author: Mitko Vidanovski
Mitko Vidanovski

Senior Program Manager, Autodesk

Barco

At any given time, we can look at our roadmap and see exactly why we decided that a feature was important. That’s what attracted us to Productboard. We can trace a request back to a market insight or an input from an internal discussion or see that five of our biggest customers have asked about it.

Author: Michael Vanderheeren
Michael Vanderheeren

Director of Product Management, Barco

Zapier

The advantages with Productboard are the connections between insights to backlogs and prioritization to roadmaps. It’s really considering the whole ecosystem of building products. Whereas some systems just do roadmapping well or insights well, Productboard brings it all together.

Author: Shira Bauman
Shira Bauman

Senior Manager of Product Ops, Zapier

Salesforce

Our team experienced a strategy shift related to a re-org and we were pressed to quickly create a new roadmap and justify funding for the big bets involved. Using Productboard we were able to pull that together in minutes because the data was already there.

Author: Drew Lau
Drew Lau

Senior Director of Product Management, Salesforce

Gainsight

End-to-end roadmap planning in Productboard saves our organization immense time — up to many weeks per release.

Author: Pavan Chakka
Pavan Chakka

Director of Product Management, Gainsight

Trusted by Fortune 500 and high-growth companies

Pitney Bowes
Pitney Bowes

Get started with interactive product roadmaps

See how Productboard's roadmaps keep product teams and stakeholders aligned.

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Product strategy

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Customer engagement

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Customer insights

Centralize customer feedback and identify key user insights to inform product decision-making.

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Product operations

Standardize your product processes to consistently deliver high-impact products.

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