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Customer engagement

Empower customers to contribute product ideas

Bridge the divide between product teams and customers by inviting users to provide feedback on your plans and contribute ideas of their own. Then close the loop to keep customers informed and ensure they feel heard.

Customer engagement in Productboard

De-risk product bets

Validate ideas and plans with customers and collect valuable inputs to inform your approach.

Earn customer buy-in

Help customers understand where your product is headed and provide an outlet for them to provide inputs.

Delight customers

Close the loop with tailored progress updates to spark delight and drive adoption of newly launched features.

Customer voting on a portal card

Product portal

Validate product ideas and plans

Share product ideas under consideration or features that are planned and invite customers to vote on what matters most to them, provide feedback, or submit ideas of their own.

Interactive Product Portal

Collect feedback on ideas & plans

Feature idea submission

Customizable feedback forms

Track the needs of VIP customers

Valuable customer feedback

Track the needs of high-value customers

Access any customer’s past requests and provide updates on your product teams’ progress toward delivering on them.

Customer request tracking

Centralized feedback repository

Link user insights to feature ideas

Ā Ā 

Posting a portal card update

Close the feedback loop

Celebrate product launches

As features progress, close the feedback loop by updating all customers who have shared related feedback. Share all recently launched features to drive adoption of your latest product capabilities.

Share launched features

See all who requested a feature

Send customer updates on planned features

Ā Ā 

Fathom

ā€Being agile and lean is more important than ever. With Productboard, we can quickly sift through insights, reach out to customers, and reduce the time needed for research and validation.ā€

Author: Luke Ryan
Luke Ryan

Product Manager, Fathom

Relativity

ā€We frequently talk to our customers about what their needs are and how they're using our platform today. And when that data is captured, it's super helpful for us to use the verbatim feedback. We can show them related opportunities we’ve identified and the solutions we’re building.ā€

Author: John Banta
John Banta

VP of Product, Relativity

Axon

ā€Closing the feedback loop has rebuilt trust between product and customer success. And that in turn incentivizes our colleagues to put more, and better, data into the system — which continues the virtuous cycle of making valuable data available for product.ā€

Author: Doug Waller
Doug Waller

Senior Product Manager, Axon

Zapier

ā€Now, product has this really close connection with sales to be sure that what we build based on customer feedback is resonating in the actual market.ā€

Author: Shira Bauman
Shira Bauman

Director of Product Experience, Zapier

Arena (PTC)

ā€I’ve watched our customer-facing teams change how they respond to feature requests in real-time. They jump straight to the Portal, log votes, and are much more comfortable engaging customers on what’s coming.ā€

Author: Alan Goodrich
Alan Goodrich

Senior Product Manager, Arena (PTC)

Fathom

ā€Being agile and lean is more important than ever. With Productboard, we can quickly sift through insights, reach out to customers, and reduce the time needed for research and validation.ā€

Author: Luke Ryan
Luke Ryan

Product Manager, Fathom

Relativity

ā€We frequently talk to our customers about what their needs are and how they're using our platform today. And when that data is captured, it's super helpful for us to use the verbatim feedback. We can show them related opportunities we’ve identified and the solutions we’re building.ā€

Author: John Banta
John Banta

VP of Product, Relativity

Axon

ā€Closing the feedback loop has rebuilt trust between product and customer success. And that in turn incentivizes our colleagues to put more, and better, data into the system — which continues the virtuous cycle of making valuable data available for product.ā€

Author: Doug Waller
Doug Waller

Senior Product Manager, Axon

Zapier

ā€Now, product has this really close connection with sales to be sure that what we build based on customer feedback is resonating in the actual market.ā€

Author: Shira Bauman
Shira Bauman

Director of Product Experience, Zapier

Arena (PTC)

ā€I’ve watched our customer-facing teams change how they respond to feature requests in real-time. They jump straight to the Portal, log votes, and are much more comfortable engaging customers on what’s coming.ā€

Author: Alan Goodrich
Alan Goodrich

Senior Product Manager, Arena (PTC)

Fathom

ā€Being agile and lean is more important than ever. With Productboard, we can quickly sift through insights, reach out to customers, and reduce the time needed for research and validation.ā€

Author: Luke Ryan
Luke Ryan

Product Manager, Fathom

Relativity

ā€We frequently talk to our customers about what their needs are and how they're using our platform today. And when that data is captured, it's super helpful for us to use the verbatim feedback. We can show them related opportunities we’ve identified and the solutions we’re building.ā€

Author: John Banta
John Banta

VP of Product, Relativity

Axon

ā€Closing the feedback loop has rebuilt trust between product and customer success. And that in turn incentivizes our colleagues to put more, and better, data into the system — which continues the virtuous cycle of making valuable data available for product.ā€

Author: Doug Waller
Doug Waller

Senior Product Manager, Axon

Zapier

ā€Now, product has this really close connection with sales to be sure that what we build based on customer feedback is resonating in the actual market.ā€

Author: Shira Bauman
Shira Bauman

Director of Product Experience, Zapier

Arena (PTC)

ā€I’ve watched our customer-facing teams change how they respond to feature requests in real-time. They jump straight to the Portal, log votes, and are much more comfortable engaging customers on what’s coming.ā€

Author: Alan Goodrich
Alan Goodrich

Senior Product Manager, Arena (PTC)

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See firsthand how Productboard can help you earn customer buy-in.

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Align all stakeholders around interactive roadmaps that reflect your latest plans.

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Product operations

Standardize your product processes to consistently deliver high-impact products.

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