Align product development to market needs

PRODUCTBOARD FOR SALES & CUSTOMER SUCCESS

Influence the roadmap using feedback and communicate updates with customers.

Get complete visibility into the product roadmap

Understand what’s coming next and see how product teams are prioritizing customer asks. Colleagues can provide relevant customer insights directly on roadmap items.

Track any customer's past product requests

Prepare for customer conversations by reviewing past requests, and your product teams' progress toward delivering on them.

Retain customers through ongoing engagement

Validate ideas and share plans with customers to collect additional feedback and earn buy-in for where you're taking the product next. Close the feedback loop when new features go live.

Drive efficiencies and outcomes

report building products that better address customer needs

see >20% improved efficiency for core product management tasks

consider Productboard their single source of truth for customer insights

Explore how sales & customer success teams use Productboard

Go-to-market alignmentKeep customer-facing teams equipped to articulate your product direction.

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Establish unified go-to-market plans aligning GTM teams on feature launches, timelines, and objectives.

Develop a launch checklist and monitor team progress with a dashboard displaying task completion and status.

Drive product feedback loops with go-to-market teams to build products that align with customer needs.

One dramatic change for us is that we have become a lot more efficient when making decisions about new features since consolidating insights in Productboard.

Masaomi takahashi, Vice President Product Marketing, SmartHR

By using technology like Productboard we are able to harness the ongoing conversations that our Sales and Cusotmer Success teams are having with customers, without having to be in every meeting.

Matt DiAntonio, VP Product Management, Immuta

Now, instead of giving presentations on the roadmap, customer-facing teams can have a different kind of conversation — more constructive, because they're not going over what's coming.

Mitko Vidanovski, Senior Program Manager, Autodesk