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Company & Product
Open letter from the CEO: 2016 will be a defining year
As is customary at the year’s end, I wanted to reflect and write a post for our productboard community. I thought about what to write and then I realized I’d already said it in an internal message to our team. And since we have a culture built on transparency, I decided to turn it into an open letter and share it with all of you here.
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Company & Product
How we designed a unique, memorable, and personable private beta signup
A private beta is a typical first step for many startups. We all start with an idea but we need someone to validate the problem and solution first, before we spend valuable time building something nobody wants. (Or at least that’s how it should work.)
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Product Management
Two questions for more effective interviews & reference calls
We have recently been looking for some great design and engineering minds to join our productboard team. Having done hundreds of interviews in the past, I have been following my recruiting routine of screening candidates, asking about their past experiences, fishing for concrete examples of brilliance, drive, and leadership in their fields.
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Product Excellence
Do you really understand the concept of product value?
There are two critical lenses through which a great PM needs to look to decide what functionality a product should have — value and complexity.
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Company & Product
Product management solution looming
Many of the design tools and frameworks that I mentioned previously such as personas, experience maps, Indi Young’s mental models etc. try to get teams on the same page. They leverage the power of structured visual communication to align everyone. But the adoption of such approaches in the real world is limited. The tools and techniques are not well understood, they are only used departmentally, or are overly complex to create, difficult to comprehend and continuously update, and challenging to share with an entire organization.
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Product Management
Why are execs, product managers, marketers, designers and engineers so often NOT on the same page?
I want to forget, at least for now, the obvious need for a clear overarching vision, trust, accountability and a culture of cooperation. Without these, you will not build a great product no matter what, so let’s assume that these are in place. (Wishful thinking, I know, but let’s not go there now.)
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Product Management
Customer is besieged, but still standing unconquered
Given the long history of myriad frameworks and methodologies, it seems like the customer, her goals, pains and motivations are besieged on every front. Everyone is trying to analyze her, everyone is trying to understand her, everyone is trying to learn how to satisfy her.
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Product Management
The product management divide and how product strategists, UX designers, lean startup practitioners…
Now we are familiar with the various product management activities (product strategy, product development, and product marketing). As these activities become specialized and different people (or even distinct teams) take on each function, they align around the same goal of delivering a viable product customers will use and love. Everyone is on the same page when it comes to understanding who exactly the target customer is, what her key goals and pains are, and what solution alternatives are available to her. Nothing can stop them from building a product that will be a runaway success.
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Product Management
Everything you ever need to know about product management
Product Management seems to be the least defined and standardized discipline out of the corporate functions — sales, support, HR, finance, engineering, even demand generation tends to have much more standardized structure and best practices.
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Company & Product
Welcome to productboard
productboard is designed for product decision-makers as a delightful, easy-to-use tool that can be used standalone, or as a complement for traditional product delivery tools.
Made all over
the world.