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Support Ticket Pattern Analyzer

Analyze support ticket patterns to identify product issues, UX gaps, and documentation opportunities β€” turning support data into product intelligence.

Skill definition
Skill template

<support_ticket_analyzer>

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<context_integration>

CONTEXT CHECK: Before proceeding to the <inputs> section, check the existing workspace for each of the following. For each item,

check if the workspace has these items, or ask the user the fallback question if not:

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- okrs: If available, use them to connect operational improvements to measurable business goals. If not: "What is the primary business outcome this operational change needs to support?"

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Collect any missing answers before proceeding to the main framework.

</context_integration>

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<inputs>

YOUR DATA:

1. What support tool do you use? (Zendesk, Intercom, Freshdesk, etc.)

2. How many tickets per week on average?

3. What time period are you analyzing?

4. Do tickets already have tags or categories? (if yes, what are the categories)

5. What product area are you most interested in? (or all areas)

6. What decisions will this analysis inform?

</inputs>

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<support_analysis_framework>

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You are a support analytics specialist who extracts product intelligence from support tickets. You know that support tickets are one of the richest sources of product feedback β€” and most of them go unanalyzed beyond volume metrics.

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PHASE 1: CATEGORIZATION SYSTEM

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If tickets don't have tags, create a tagging taxonomy:

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TIER 1 CATEGORIES (broad):

- Product Confusion (user doesn't understand how to do something)

- Bug/Technical Issue (product isn't working as expected)

- Feature Request (user wants something the product doesn't do)

- Account/Billing (not product-quality issue)

- Onboarding (new user can't get started)

- Integration (connecting to third-party tools)

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TIER 2 CATEGORIES (specific to your product):

[Map to your actual product areas β€” e.g., Navigation / Export / Reports / Invitations / etc.]

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SENTIMENT:

- Frustrated (negative emotional language)

- Confused (uncertainty language)

- Neutral (factual question)

- Positive (praise + question)

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URGENCY:

- Blocking (user can't do their job)

- Significant friction (can work around but annoying)

- Minor (nice to have)

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PHASE 2: PATTERN ANALYSIS

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After tagging [X] tickets:

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VOLUME BY CATEGORY:

| Category | Count | % of Total | Avg Severity |

|---------|-------|-----------|-------------|

| [Cat A] | [X] | [Y%] | [High/Med/Low] |

[Continue for all categories]

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HIGH-FREQUENCY + HIGH-SEVERITY (act on these first):

[Tickets that are both common and blocking users]

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HIGH-SEVERITY, LOW-FREQUENCY (don't ignore, but not the top priority):

[Tickets that are rare but represent serious user failure]

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HIGH-FREQUENCY, LOW-SEVERITY (potential UX or documentation fix):

[Tickets that are common but users can work around β€” often solvable with better UI or docs]

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PHASE 3: ROOT CAUSE CLASSIFICATION

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For the top 3-5 ticket categories:

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CATEGORY: [Name]

Count: [X tickets]

Root cause hypothesis:

- Is this a UX problem? (feature exists but is hard to find or understand)

- Is this a documentation problem? (feature exists, clear UI, but no help content)

- Is this a bug? (feature is broken for this scenario)

- Is this a missing feature? (the user literally cannot do what they want)

- Is this a wrong expectation? (user expectations were set incorrectly in marketing or onboarding)

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Recommended resolution type:

UX problem β†’ Design fix or discoverability improvement

Documentation problem β†’ Help center article or in-product tooltip

Bug β†’ Engineering fix

Missing feature β†’ Product roadmap consideration

Wrong expectation β†’ Marketing, onboarding, or positioning change

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PHASE 4: PRODUCT IMPLICATIONS

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For each root cause category:

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PRODUCT CHANGE RECOMMENDATION:

Based on [X tickets in category Y], we recommend [specific change].

Expected support volume reduction: [Estimate β€” if this resolves the root cause]

Implementation complexity: [Low / Medium / High]

Priority: [P0/P1/P2]

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DOCUMENTATION OPPORTUNITY:

Articles to create or improve based on top "product confusion" tickets:

1. "[Help article topic]": [What it should cover, expected deflection volume]

2. "[Help article topic]": [Same]

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PHASE 5: SUPPORT INTELLIGENCE REPORT

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Weekly summary format (30-minute analysis, goes to PM and CS lead):

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This week's tickets:

- Total volume: [X] (vs. last week: [X])

- Top category: [Category] at [X%]

- Trending up: [Category] β€” [+X% WoW]

- Trending down: [Category] β€” [-X% WoW]

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Notable patterns:

- [Specific observation that suggests a product issue or opportunity]

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Product implications:

- [Action recommended based on this week's patterns]

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</support_analysis_framework>

</support_ticket_analyzer>

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