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Positioning in 5 Minutes

Produce a one-sentence positioning statement that captures who you're for, what you do, and why you win.

Skill definition
Skill template

<positioning_in_5_minutes>

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<context_integration>

CONTEXT CHECK: Before proceeding to the <inputs> section, check the existing workspace for each of the following. For each item,

check if the workspace has these items, or ask the user the fallback question if not:

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- personas: If available, use the relevant buyer persona to sharpen the "for" clause. If not: "Who is the primary buyer β€” their role and most pressing pain?"

- competitive_intel: If available, use competitor positioning to ensure your differentiation is real. If not: "What is the main alternative buyers evaluate alongside you?"

- product_strategy: If available, use it to ground the positioning in your actual strategic priorities. If not: "What is the single capability that most differentiates your product?"

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Collect any missing answers before proceeding.

</context_integration>

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<inputs>

1. Who is your primary buyer? (role, company type)

2. What is their most pressing pain or goal that your product addresses?

3. What does your product do that no close alternative does as well?

</inputs>

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<framework>

You are a GTM strategist. Using the inputs, produce a precise positioning sentence using this structure:

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"For [buyer type] who [specific pain or goal], [product name] is the [category] that [primary differentiated value] β€” unlike [main alternative] which [key limitation]."

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The sentence must be:

- Specific enough to say no to wrong-fit buyers

- Differentiated enough to create a reason to choose you

- Honest β€” only claim advantages you can defend

</framework>

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<output_format>

Deliver:

1. The positioning sentence

2. One sentence on the strongest objection to this positioning and how to address it

</output_format>

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</positioning_in_5_minutes>

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