Product Leadership Handbook

Four ways to master modern product leadership

To reshape business performance in a volatile modern market, product leaders are leaning into digital transformation initiatives that rely heavily on collaboration, efficiency, and innovation. By understanding the core facets of modern product leadership, product leaders can better empower their teams to stay at the forefront of industry developments.

With this comprehensive guide to modern product leadership, you’ll learn how to:

  • Clarify the product vision, and set clear objectives
  • Structure a product team around strategy, with specific examples
  • Build alignment inside and outside the product org
  • Continuously uplevel your team


Four ways to master modern product leadership
  • Martin Svoboda
    Before there was no unified way of planning or prioritizing. Productboard has majorly improved how we collaborate to develop great new features.
    Martin Svoboda
    SENIOR PRODUCT MANAGER AT AVAST
  • Brian Trzupek
    Productboard helped us provide stakeholders visibility into our journey through a critical transformation of our product portfolio.
    Brian Trzupek
    SVP PRODUCT MANAGEMENT AT DIGICERT
  • TechCrunch
    Productboard helps product managers figure out what to build next… and why.
    TechCrunch
    FROM TC DISRUPT COMPETITION
  • Bradley Wagner
    Great product! Beats the heck out of our old system of spreadsheets, my inbox, and a Trello board.
    Bradley Wagner
    VP ENGINEERING AT HANNONHILL
  • Chase Lee
    Productboard is a no-brainer for every serious product manager. You'll wonder how you got by without it.
    Chase Lee
    CO-FOUNDER & CTO AT AMBASSADOR
  • Wells Riley
    Productboard is a member of our team we can't live without.
    Wells Riley
    PRODUCT AND DESIGN AT ENVOY
  • Tim Clauwaert
    After I showed the team how Productboard could align product with sales, development, and marketing, everybody was just thinking "finally!"
    Tim Clauwaert
    CEO & CO-FOUNDER AT INTUO
  • Jewel Loree
    I haven't fallen in love with a product like this in a very long time!
    Jewel Loree
    SENIOR PRODUCT MANAGER AT HEADSET
  • Nicolay Alexiev
    I've tried a few PM tools, and Productboard is the only one that captures the essence of what product management is about — and does so in style.
    Nicolay Alexiev
    PRODUCT OPERATIONS LEAD AT AIRTASKER
  • Cam Hilsman
    We funnel all our company's user insights through Productboard. It's changed my life.
    Cam Hilsman
    SENIOR PRODUCT MANAGER AT SALESLOFT
  • Tyler Mills
    I don’t often feel like I'm using "the next big thing” but that’s how I feel about Productboard.
    Tyler Mills
    PRODUCT MANAGER AT ZAIUS
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