Bring G2 reviews into your feedback analysis

Overview

The G2 integration can pull product reviews from any public G2 review page into Productboard as pieces of feedback. No G2 account or authorization required.

Automatic daily import

Reviews are pulled from G2 once per day and land in Productboard as pieces of feedback, ready to analyze alongside feedback from your other channels. After setup, the first reviews appear within 24 hours.

Filter by star rating

Each imported review carries a tag with its original star rating. Isolate 5-star reviews to see what's working, or pull up the low ratings to find the pain points worth fixing.

Watch competitors too

Add any product listed on G2, including competitors. Their public reviews flow into Productboard the same way, so competitive analysis happens where you plan.

Analyze and act on what you learn

Imported reviews can be analyzed and summarized with Productboard Spark. You can also highlight and link insights within individual reviews to related feature ideas, so market and customer signals directly inform prioritization.

Setup

Productboard admins can add the integration. No G2 account or credentials are required. The integration works from any public G2 product review page URL.

1. Go to Settings → Integrations and click G2 Reviews.
2. Click Add integration.
3. Enter the G2 product review page URL (for example, https://www.g2.com/products/product-name/reviews).
4. Click Save integration.
5. Repeat to add more products, including competitors.