Rethinking Product Discovery for 2026

Product discovery is broken.

Most product teams are drowning in tools, handovers, and rituals — yet still struggling to build credible business cases, align stakeholders, or clearly articulate why they’re building what they’re building.

In this webinar, Adam Davis, CEO of Colab Cohorts, shares a practical, forward-looking view of product discovery in 2026 — and how leading teams are reducing bloated workflows from 50+ steps down to 18, without sacrificing rigor or insight.

You’ll learn:

• Why poor discovery creates compounding failure across the entire product development lifecycle
• The three critical phases of modern product discovery: gathering, sense-making, and framing
• When to do discovery — and when to stop
• How AI is changing discovery workflows (and where it actually adds value vs. noise)
• The core principles teams need to simplify tooling, reduce friction, and stay in the flow of work

This session is grounded in real-world experience working with product teams at scale, including regulated, B2B, and AI-first environments, and will leave you with a clear mental model for designing discovery systems that actually work.