Product Leadership

How to Set Effective Product OKRs

Drive Measurable Impact, Not Just Features

At the end of every quarter, product leaders face the same challenge: proving that product work drove meaningful business impact. Teams achieving measurable results are 19% more likely to use company-wide OKRs as their primary tracking method. But most OKRs fail—trapped in slides, disconnected from roadmaps, focusing on outputs instead of outcomes.

This definitive guide shows you how to make OKRs work.

What you'll learn:

How to set OKRs that actually align your team (not just look good in slides)
Why most OKRs fail—and how to avoid the same mistakes
How to write objectives people understand and care about
How to connect your product OKRs to your roadmap so they guide real decisions
How to tell if you're measuring outcomes or just tracking busywork
How top product teams keep OKRs visible in their daily workflow

More resources

AI Agents

The Power of AI Agents in Product Operations Workflows

Discover how agentic AI workflows can transform product operations from manual busywork to strategic orchestration, saving hours weekly and improving decision quality.

Product Ops

The Definitive Guide to Streamlining Product Operations

A definitive comparison breakdown of the different product management solutions offered to help teams of all sizes pick the best tool for their needs.

Product Ops Webinar

The Future of Product Operations Empower Teams with AI Automation

Watch on-demand Ross Webb and Graham Reed discuss how AI-driven automation can connect your tools, reduce manual work, and improve decision-making across your product team.