6x faster initiative planning with AI - Introducing Productboard Spark.
Join the waitlist
Search & analyze customer feedback 6x faster. Productboard Spark - the AI for PMs.
Join the waitlist6x faster initiative planning with AI - Introducing Productboard Spark.
Join the waitlistSearch & analyze customer feedback 6x faster. Productboard Spark - the AI for PMs.
Join the waitlist
company founded
2006
location
North America
"I use Grid Boards every single day. As a product ops professional, I use them a lot for auditing purposes—making sure that our PMs are following those processes we put in place, filling out the correct information."
Product Ops Manager
22nd December 2025
Software
company founded
2006
location
North America
"I use Grid Boards every single day. As a product ops professional, I use them a lot for auditing purposes—making sure that our PMs are following those processes we put in place, filling out the correct information."
Product Ops Manager
Reputation helps businesses manage and improve their online presence by centralizing all forms of customer feedback into one platform. Their mission is to turn reviews, surveys, and other types of customer interactions into actionable insights that fuel smarter business decisions. With an AI‑native architecture, they’re able to transform raw signals into real‑time recommendations.
Reputation helps brands know when and how to act. Internally, however, the product organization lacked that same unified visibility. Disconnected systems underscored the need for a single source of truth to guide their own product decisions.
Before Productboard, Reputation’s product team was spread across PowerPoints and Excel sheets. Information lived in silos, and product managers had no easy way to collaborate or communicate progress. According to Bailey Walatka-Ruiz, Product Ops Manager, “It was impossible just to find information on anything that was going on. We had to reach out individually to PMs to find out the status of things, what they had planning.”
Without a centralized solution, launch planning became a challenge and visibility across teams was limited. Reputation wanted a system that could connect the dots across teams and help everyone work from a shared understanding.
Productboard became that central nervous system, bringing product, design, customer-facing teams, and leadership into one connected platform. By bringing all stakeholders into the same tool with shared visibility across initiatives, teams were finally able to work in sync.
“It’s been super helpful for us to be able to see cross-functionally and plan and prioritize all in one place.”
Bailey Walatka-Ruiz
Product Operations Manager, Reputation
Grid Boards quickly became Bailey’s go-to feature for daily operations. As a product ops manager, she uses them to audit processes, ensure quality data hygiene, and enable leadership to make prioritization decisions with confidence.
“I use Grid Boards every single day. As a product ops professional, I use them a lot for auditing purposes—making sure that our PMs are following those processes we put in place, filling out the correct information. They’re really great for our portfolio leadership team to prioritize and get an idea of everything we have coming up.”
Bailey Walatka-Ruiz
Product Operations Manager, Reputation
Initiatives are high-level, themed projects that group together features to achieve a larger product or business goal. By mapping complex Initiatives across multiple teams within Productboard, Reputation has improved its ability to launch large-scale projects without missing a beat.
“We’ve been able to connect the dots, put those all in one place, and launch more smoothly than in the past.”
Bailey Walatka-Ruiz
Product Operations Manager, Reputation
Since adopting Productboard, Reputation has gained a scalable product management solution that streamlines planning and boosts cross-functional collaboration and visibility. With all customer feedback centralized and connected to product decisions, the organization is better equipped to build what matters most.
“We're really excited to be launching the Productboard Portal to our customers, giving them a place to submit feedback directly to the product team all in one place,” said Bailey.
This direct line to customer insight empowers Reputation to build alongside its users. This level of transparency and engagement strengthens customer relationships, ensuring the roadmap reflects what their clients ask for.
Bailey and her team are also looking forward to testing new Productboard features—especially Spark—and continuing to deepen their use of the platform.
With a strong relationship in place and a trusted CSM by their side, Reputation sees Productboard not just as a tool, but as a true partner in building customer-centric products. As Reputation continues to scale its insights-driven mission, Productboard will be there to support the process every step of the way.
Explore how Productboard can support your critical product operations.
