Company

Checkout.com

Company founded

2012

Location

Europe

Solution

Roadmap Alignment

The world of international online payments is incredibly complex. Checkout.com has developed a simple way to offer multiple payment methods in different geographies to thousands of customers around the world. “Payments are an ever-changing landscape and we take that heavy lifting off our merchants so they can focus on growing their business,” says Nicholas Thomson, Checkout.com’s Head of Product. Checkout.com is leveraged by thousands of brands to process payments in more than 150 currencies worldwide.  

Managing and coordinating the roadmaps across such a broad range of products is a complicated task. This is where productboard comes in. “productboard’s roadmap really helps us focus on building the right thing. It brings to life in a very visual way all of the work that we have going on across the organization,” explains Thomson. 

productboard provides Checkout.com with a holistic view of their product strategy, allowing their team to be more productive since everyone is aligned on the same roadmap. “One of the reasons we landed on productboard was that it gave us enough capabilities to allow us to improve our existing methods of articulating and visualizing our product workflows,” explains Thomson. 

“One of the reasons we landed on productboard was that it gave us enough capabilities to allow us to improve our existing methods of articulating and visualizing our product workflows.”

Nicholas ThomsonHead of Product

Prior to using productboard, Checkout.com used a series of spreadsheets and poster boards, “all of which people quite honestly got confused by,” admits Thomson. “productboard has really helped us centralize the operations of our product management teams. Now we have one place to go for all of the roadmaps.” 

Each of the six major product groups within Checkout.com have their own roadmap, which then gets rolled up into a more general product roadmap to be presented to the executive team on a weekly or bi-weekly basis. “If it doesn’t exist on productboard, then it doesn't exist in our world from a product management point of view,” states Thomson. 

“If it doesn’t exist on productboard, then it doesn't exist in our world from a product management point of view.”

Nicholas ThomsonHead of Product

productboard allows Checkout.com to drive better internal alignment by creating different views of the roadmap for each type of internal stakeholder. This level of granular transparency encourages feedback and input from sales, marketing, and customer-facing stakeholders that can be directly incorporated into the product strategy. “This ability to incorporate feedback and input into our roadmaps ensures that our product roadmaps are dynamic,” says Thomson. “With the product roadmap, it's not just a one-way communication channel, it’s definitely a two-way communication between the product teams and our internal teams, and our product teams and our customers,” Thomson continues. 

To complete this two-way communication and share upcoming feature releases, Checkout.com leverages the productboard Portal to collect granular feedback from customers about specific product features and gaps. “We tailor the roadmaps to our commercial team to make sure that they are served with the information that’s relevant to them,” continues Thomson. Customer success and relationship managers who interact with customers on a daily basis now have insight into how features are being prioritized, and can capture customer feedback to help Checkout.com’s product team make more informed decisions. 

Checkout.com also uses the Portal to communicate roadmap commitments to different commercial partners. “We have a Portal for each of these stakeholders and we are going to be moving into the realm of externalizing our Portal for our merchants as well,” continues Thomson. The ability to customize the Portal experience allows Checkout.com to create a more relevant and meaningful experience for their customers and partners.  

“productboard has really helped us transform the way in which we build and operate and scale our products.”