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A guide to customer-centric product management

Everything you need to know to start building products that customers need.

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Pillar 1: Deep user insights

Foster deep empathy and genuine curiosity around customer pain points, and goals

Pillar 2: A customer-centric product strategy

Solve the right problems for all of your customers

Pillar 3: Invest customers in the product

Turn customers into fans by showing them that you’re listening

Start building customer-centric products today with Productboard

Learn more about building customer-centric roadmaps with Productboard



Jeff Shelton, VP of Product Management at ringdna | Productboard

“Productboard gave us a dedicated space where we could refine our products based on a product and customer-centric perspective. Productboard helped me create a framework for the business and do it in a much more customer-centric way.”


Jeff Shelton, VP of Product Management at ringdna

Save time building the right products reflecting customers' needs