At Productboard, we believe in making products that matter – products that not only solve real-world problems but also satisfy their users.Â
The Growth team’s goal is to make it exceptionally easy for people around the world to discover, trial, buy, and use our suite of products and services. As a result, our team is responsible for driving sustainable business growth by increasing acquisition, monetization, conversion, and retention throughout the end-to-end customer funnel. We use experimentation, customer feedback, and data-driven insights to guide our work and optimize the customer experience.
We’re looking for a Growth Marketer who’s curious about data and passionate about accelerating conversion rate optimization. You will be an integral member of our product-led growth strategy, working with teams that span across our Self-Serve and Sales products. This is an opportunity for the right person to own the acquisition-centric experimentation initiatives across marketing channels. You will report to the VP of Growth.
What you’ll be working on:
Own and execute strategic growth initiatives for Productboard Spark, including executive thought leadership programs, social media strategy across LinkedIn and X, high-quality video content production, and integrated marketing campaigns
Lead executive thought leadership programs by partnering directly with C-suite and VP-level leaders to create compelling content that drives awareness and positions Productboard as a thought leader in AI-powered product discovery
Develop and execute a comprehensive social media strategy that includes organic and paid campaigns, "building in public" narratives, team-wide evangelism programs, and third-party influencer partnerships to drive top-of-funnel awareness
Establish and scale a video content engine, including setting up production capabilities in San Francisco, creating high-quality product demos, feature launches, customer stories, and thought leadership videos that drive engagement and conversion
Own conversion KPIs (leads, MQLs, signups, booked demos) for Spark throughout the funnel and drive continuous improvement through data-driven experimentation across website, email, in-product, and social channels
Design and implement high-velocity experimentation roadmaps utilizing A/B and multivariate testing to optimize messaging, CTAs, landing pages, and funnel conversion across paid and organic channels
Partner with Product Marketing to develop and execute integrated campaigns that position Productboard Spark for the AI era, including launch campaigns, beta announcements, webinars, case studies, and thought leadership content
Manage paid media strategy and budget allocation across LinkedIn, YouTube, and other channels, optimizing for awareness and direct response outcomes based on performance data
Leverage data insights to identify conversion bottlenecks and growth opportunities, prepare executive-level recommendations, and present findings to leadership stakeholders
Conduct market research, monitor competitive landscape, and identify industry trends to inform growth strategy and positioning for AI-powered product management tools
Champion data-centricity and growth best practices across the organization, building scalable processes and frameworks that can be leveraged company-wide
Develop and execute product-led growth (PLG) marketing strategies that drive self-service acquisition, activation, and expansion throughout the customer journey
Build and nurture vibrant product management communities including online forums, Slack/Discord communities, user groups, and ambassador programs that drive organic growth and product advocacy
Create and scale organic traffic growth programs through SEO optimization, content marketing, community-generated content, and strategic partnerships that increase discoverability and inbound leads
Design and implement self-service acquisition and activation strategies that reduce friction in the signup-to-value journey and accelerate time-to-first-value for new users
About you
Before you dive into this: Don’t worry if you don’t check all our boxes. It's just our dream list! If you have potential, we’ll help you grow.Â
5+ years of experience in Growth Marketing, with a proven track record of driving measurable business outcomes (B2B SaaS and AI/ML products strongly preferred)
Demonstrated experience leading strategic growth initiatives from conception to execution, with the ability to balance strategic thinking with hands-on execution
Strong analytical skills with deep expertise in A/B testing, conversion rate optimization, and funnel analysis. Proficiency with tools like Google Analytics, Amplitude, Looker, and experimentation platforms required
Expert understanding of cohort analysis, segmentation, statistical significance, and the ability to derive actionable insights from complex data sets
Experience developing and executing social media strategies (LinkedIn, X/Twitter) including organic content, paid campaigns, influencer partnerships, and executive thought leadership programs
Track record of creating or overseeing high-quality video content for B2B marketing, including product demos, thought leadership, and launch campaigns
Deep understanding of product-led growth, subscription business models, and self-service conversion funnels
Proven ability to lead cross-functional initiatives and influence stakeholders at all levels, including executive leadership and engineering teams
Exceptional organizational, planning, and project management skills with the ability to manage multiple strategic initiatives simultaneously
Self-starter mentality with strong ownership mindset and ability to work autonomously in a fast-paced environment
Deep understanding of product-led growth, subscription business models, and self-service conversion funnels
Experience building and scaling online communities, including community platforms, user groups, and advocacy programs that drive organic growth
Proven track record developing organic traffic growth strategies through SEO, content marketing, and community-driven initiatives
The expected base pay range for this position in the San Francisco area is $135,375 - $180,500. In addition to the base pay, this role is eligible for competitive equity awards and benefits.
Productboard's pay ranges are determined by role, level, and location. Within the range, the successful candidate’s starting base pay will be determined based on factors including job-related skills, experience, qualifications, relevant education or training, and market conditions. These ranges may be modified in the future.
Why You'll Love Working Here:
Be part of building the world’s first and best Product Platform that fundamentally changes how our industry approaches the craft of Product Management.
Opportunity to impact the trajectory of a high-growth product organization.
Collaborative, team-oriented culture with smart, innovative colleagues.
Competitive salary and benefits, including stock options.
You can look forward to the following benefits:
Competitive compensation, stock options, company 401k
A budget for your professional development and ongoing learning
1 Volunteer Day per year for you to help causes close to your heart
8 weeks of Paternity leave and 12 weeks of Maternity leave
Mental Wellness Program to support your well-being and self-care
Company contribution to gym and wellness memberships
Commuter benefits
Company contribution and access to best-in-class health benefits and your own Soulmio membership
Hone – Live, interactive learning programs for managers, leaders, and teams
About Productboard
At Productboard, we’re on a mission to help product teams build exceptional products with clarity and confidence. As the leading intelligent product management platform, we empower over 4,000 companies, including Salesforce, SAP, Autodesk, and Kroger, to understand what customers need, prioritize what to build next, and align everyone around a shared roadmap.
Headquartered in San Francisco with offices in Prague and Brno, Czechia, we’re backed by some of the world’s most respected investors, including Index Ventures, Kleiner Perkins, Sequoia Capital, Bessemer Venture Partners, Tiger Global, and Dragoneer.
We’re proud to be consistently recognized as one of the best places to work by BuiltIn and Comparably, and to count ourselves among the world’s leading unicorn companies. Well-funded and financially disciplined, we have the stability and runway to build boldly for the long term.
Over the past few years, we’ve rearchitected our platform from the ground up to serve enterprise scale and set the foundation for the next era of product management. Now we’re entering an exciting new phase with Productboard Spark, our AI-first, agentic experience that transforms how product teams work. Spark is a true collaborator that deeply understands your product context, company strategy, and customer needs, helping teams move faster and make smarter, more confident decisions.
Join us as we build the future of product management.
About our culture
Imagine working in a place where everything matters — most importantly, you. At Productboard, values aren’t just something we like to talk about, they’re something we live and breathe. We believe in creating a work environment where:
People feel empowered, supported, and included
Trust and transparency are built into the way we work
Creativity, curiosity, and continuous improvement are encouraged and nurtured every day
Forming our company values was a group effort, with every employee allowed to contribute. From profit-sharing initiatives, like stock options, to open calendars and communication, we don’t waste time on politics or ego. We champion openness by sharing our goals, successes, and failures.
Join colleagues who are passionate about what they do. Team members who are invested in their work environment, and the future of Productboard. Help shape our company, culture, and product!
We are an equal opportunity employer and champion equity. We aim to help people from all backgrounds, cultures, and groups realize their full potential at Productboard. We do not tolerate any discrimination or harassment based on gender identity, race, color, religion, age, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status, or any other bias covered by appropriate law. All aspects of employment, including hiring, training, promotion, and terminations, are based on merit, competence, performance, and business needs. We are committed to an inclusive hiring process and provide all candidates with equal opportunity to demonstrate their abilities. Togetherness is one of our core values, and our Diversity Council helps to ensure that we uphold the values of authenticity, humanity, and diversity to create an environment where every person matters. We are committed to leading by example to drive societal change.
Not seeing the application form? Apply using this link instead.
