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Ideas
Imagine product leadership perfection
An old adage says: “Wise men listen first, speak second.”I’ve been listening to so many great product leaders over the past few years. Aspiring ones, accomplished ones. The novices, the experts.I learned that no matter the experience, the truly great product leaders are all the same at the core.
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Ideas
Two questions for more effective interviews & reference calls
We have recently been looking for some great design and engineering minds to join our productboard team. Having done hundreds of interviews in the past, I have been following my recruiting routine of screening candidates, asking about their past experiences, fishing for concrete examples of brilliance, drive, and leadership in their fields.
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Ideas
Do you really understand the concept of product value?
There are two critical lenses through which a great PM needs to look to decide what functionality a product should have — value and complexity.
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Ideas
Product management solution looming
Many of the design tools and frameworks that I mentioned previously such as personas, experience maps, Indi Young’s mental models etc. try to get teams on the same page. They leverage the power of structured visual communication to align everyone. But the adoption of such approaches in the real world is limited. The tools and techniques are not well understood, they are only used departmentally, or are overly complex to create, difficult to comprehend and continuously update, and challenging to share with an entire organization.
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Ideas
Why are execs, product managers, marketers, designers and engineers so often NOT on the same page?
I want to forget, at least for now, the obvious need for a clear overarching vision, trust, accountability and a culture of cooperation. Without these, you will not build a great product no matter what, so let’s assume that these are in place. (Wishful thinking, I know, but let’s not go there now.)
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Ideas
Customer is besieged, but still standing unconquered
Given the long history of myriad frameworks and methodologies, it seems like the customer, her goals, pains and motivations are besieged on every front. Everyone is trying to analyze her, everyone is trying to understand her, everyone is trying to learn how to satisfy her.
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Ideas
The product management divide and how product strategists, UX designers, lean startup practitioners…
Now we are familiar with the various product management activities (product strategy, product development, and product marketing). As these activities become specialized and different people (or even distinct teams) take on each function, they align around the same goal of delivering a viable product customers will use and love. Everyone is on the same page when it comes to understanding who exactly the target customer is, what her key goals and pains are, and what solution alternatives are available to her. Nothing can stop them from building a product that will be a runaway success.
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Ideas
Everything you ever need to know about product management
Product Management seems to be the least defined and standardized discipline out of the corporate functions — sales, support, HR, finance, engineering, even demand generation tends to have much more standardized structure and best practices.
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Company
Welcome to productboard
productboard is designed for product decision-makers as a delightful, easy-to-use tool that can be used standalone, or as a complement for traditional product delivery tools.
Welcome to the age of Product
Excellence
Ready to make products people want?
Designed in California. 
Made all over the world.