Infographic: The 3 key practices of customer-centric product management
Customer-centricity is a mindset that puts the pains, needs, and desires of customers at the heart of product development. It is also the user-focused practices, habits, processes, and systems that result from and support this mindset.
To ensure that your product team is truly customer-centric, your customers must be a persistent, visible, and respected presence at every stage of the product process — from research and discovery to strategy and roadmapping. Not only the challenges and needs they share, but also their differences and how you prioritize multiple approaches.
At Productboard, we’ve observed three key practices that are adopted by customer-centric organizations. We’ve outlined them in the infographic below, and dive into even greater detail in our latest ebook, The Customer-Centricity Playbook.
The journey to customer-centricity is hard. But when you build a culture around the idea and train everyone at your business to put customers at the heart of decisions, you’ll be that much closer to building products that are not only used, but loved.
Get your copy of The Customer-Centricity Playbook today.