Product Alignment Tips: Marketing

To better collaborate with the marketing team, product teams should:

  • Provide insight into product features, benefits, and target customer segments.
  • Solicit feedback from product marketing on how the product is being received by customers and areas for improvement. 
  • Be a thorough partner on the GTM strategy by reviewing the competitive landscape and customer needs together.

Check out the complete one-pager below for more tips on how product can building stronger relationships with marketing.

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