Product Alignment Tips: GTM Leaders

To get the full backing of GTM leadership, product leaders should:

  • Establish regular communication channels by setting up recurring check-ins.
  • Actively listen and gather feedback by encouraging team leads to provide feedback on features.
  • Collaborate to develop GTM strategies that effectively communicate the value of new products. 
  • Involve customer success in the product development process.
  • Build trust and transparency by being transparent about product decisions and roadmaps.

Check out the complete one-pager below for more tips on how product can building stronger relationships with GTM leaders.

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