Insights repository

Understand what users really need

Use the Insights board to consolidate product ideas, requests, research, and feedback streaming in from a number of sources. Spot trends and identify patterns that will help you prioritize what to build next and build it in the right way.

Insights repository

User insights

See who needs what... and why

Highlight interesting insights in user research & feedback and link them to related feature ideas. For each feature, see everyone who has ever requested it and exactly what they said.

User insights

User impact score

Identify top-requested features

Auto-generate a score for each feature that indicates how well it meets the needs of your users. Quickly zero in on the most often-requested features.

User impact score
User impact score

“productboard perfectly fits our workflow for acquiring and analyzing customer feedback. It’s intuitive, easy to use, and an essential part of our product development process.”

User segmentation

Know who you’re building features for and why

Trying to please everyone means pleasing no one. Keep track of which features meet the needs of which market segments (like SMB vs. enterprise) or user segments, roles, or personas (like business user vs. technical user).

User segmentation

Collaboration

Discuss feedback and ideas with your colleagues

@mention colleagues to start a discussion about a piece of user feedback or a feature idea. Share context with designers and developers about business goals and user needs to help them excel in their work.

Collaboration

Integrate with customer feedback sources

Capture valuable product insights from sales and support conversations in Zendesk and Intercom. Collect product feedback from colleagues in Slack and email. Consolidate inputs from hundreds of other sources — from survey tools, to NPS widgets, and CRMs — using Zapier, Tray.io, and the productboard API.

Other ways to benefit from productboard

  • Prioritize features

    Prioritize features

    Prioritize features that will best address user needs and support your strategy.

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  • Build roadmaps

    Build roadmaps

    Share dynamic roadmaps tailored for different audiences that all stay up-to-date.

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  • Engage customers

    Engage customers

    Validate your most promising feature ideas and source new ones from customers.

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