Become a customer-driven product organization

Deep user insight means that the entire product team shares a deep understanding of what users really need. Unfortunately, many teams do not have a system in place to gather and synthesize incoming feedback coming in from different sources. The result is a disconnect from end-users and products that end up underutilized.

In our new ebook, we offer guidance to overcome this challenge. Here’s what’s in store:

  • Why deep user insight is a core pillar of Product Excellence
  • A step-by-step guide to gathering deep user insights
  • How to turn deep user insights into excellent products