On March 17, 2022, Chris Selden (Senior Product Manager at Amplitude) and Jeremy Alexander (Product Manager, Ecosystems and Integrations at Productboard) came together to share how they approached the work that went into building the new Productboard and Amplitude integration. Check out:

• A demonstration of the integration
• How they each approached the partnership strategy
• How they decided upon the use cases they were going to solve for when planning the integration
• Questions they asked customers to get at the root of what problems this integration could solve
• What considerations need to be addressed when building an integration between two companies of this scope and scale
• What was critical to establishing the base foundation for good partnerships