On June 9, 2022, Japna Sethi (Group Product Manager leading the Growth team at Productboard), discussed what product-led growth really means and how she established the growth team at Productboard. We cover:

• What is product-led growth (PLG)?
• Various PLG methodologies
• How to use product-led strategies across the entire user journey
• What does PLG look like at Productboard?
• Team charter and responsibilities
• The user journey and staffing within the growth team
• Challenges of working in growth, such as balancing self-serve and sales-serve goals.

Resources

• Slides