On June 9, 2022, Japna Sethi (Group Product Manager leading the Growth team at Productboard), discussed what product-led growth really means and how she established the growth team at Productboard. We cover:
What is product-led growth (PLG)?
Various PLG methodologies
How to use product-led strategies across the entire user journey
What does PLG look like at Productboard?
Team charter and responsibilities
The user journey and staffing within the growth team
Challenges of working in growth, such as balancing self-serve and sales-serve goals.
