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Decoding prioritization: Unveiling the truths and myths in pre-product market fit companies

Louay Ali

On July 6, 2023, Louay Ali shared his thoughts on prioritization in pre-PMF companies and how best to approach the challenges PMs face in early stage companies.

Key takeaways

  • In pre-PMF companies, PMs need to be in tune with the needs of the market and their customers. Focus is everything and you have to be ok saying no.
  • The best PMs are able to anticipate needs, balance the trade-offs, quickly to come to informed decisions (using both qualitiative and quantitative data), and work across and with stakeholders to align them on what, why, and your priorities.
  • Prioritization frameworks are a guide, not a final answer. Every framework has pros and cons. Key is to prioritize ruthlessly, aligned to the needs of your target market, and within the contraints you have to work within to deliver value for your users and your company.

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