Effective product management is more important than ever. Demand for digital products is increasing alongside a dramatic rise in customer expectations, creating growing complexity in the product management function. Guest Speaker, Lisa Singer, Forrester VP and Research Director, dives into Forrester’s recent research and a commissioned Forrester Consulting study conducted on behalf of Productboard and shares tips on how product management can stay customer-centric and drive growth amid today’s challenges.
Lisa is a recognized thought leader in product management and brings over 20 years of experience in developing and managing offerings for software, manufacturing, and service businesses to Forrester. Lisa’s experience has focused on new product launches, portfolio management, and growth through market expansion with an emphasis on strategic alliances and business development in emerging markets.
Lisa has significant expertise in the introduction and growth of recurring revenue businesses, specifically in the areas of value-based pricing and packaging and product-led growth strategies. She is a Certified Pricing Professional (CPP)™. Additionally, Lisa brings a wealth of expertise in best practices for organizing and upskilling product management teams.
SK has over 20 years of experience in the product field and brings with him a deep industry insight and perspective. He started his career as a product manager at one of the first software and product development tools, Rational Software (acquired by IBM), and then held several senior product roles at VMware, which helped pioneer cloud computing and virtualization. Most recently, SK was the co-founder and CEO at Zugata, a performance management company that was acquired by CultureAmp, where he served as VP of Product.