Escaping a “Feature Factory”: How to Drive a Customer-Centric Culture Shift

Featuring: Alister Sneddon, Head of Product – Invest at CMC Markets

On Demand
Feb 28th, 2023 | 3PM GMT | 7AM PT | 10AM ET
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“Build it and they will come!” 

Sound familiar? 

CMC Invest’s Head of Product is here to help you break free from the classic “feature factory” trap — to make your product mission-critical for customers by discovering and delivering what they actually need most. 

Join Alister Sneddon for this one-hour Live AMA to chat about: 

  • Shifting your culture from solution-driven to customer-centric (building what customers want, not what you think they want)
  • Rethinking your sprint cycles to deliver value faster and quickly test MVPs


Thank you!

Alister Sneddon

Alister Sneddon is the Head of Product for CMC Invest, bringing a wealth of previous retail focused FinTech experience. An ex-founder with almost 10 years’ experience in the Investment and Wealth industry, he’s driven by customer centric solutions and delivering real world solutions to help everyone achieve their financial dreams. Part of the team which holds the record for the youngest company to crowdfund over half a million pounds, and the technical lead for some of the biggest stockbroking platform mergers, Alister brings a unique blend of technical, business, and product knowledge.

You can learn more about Alister by following him on LinkedIn.

Escaping a “Feature Factory”: How to Drive a Customer-Centric Culture Shift