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We hope you enjoy The Customer-Centricity Playbook. The ebook will be emailed to you shortly, or you can access it below.

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So, you think you’re customer-centric?


Customer-centricity is a mindset that puts the pains, needs, and desires of customers at the heart of product development. It is also the user-focused practices, habits, processes, and systems that result from and support this mindset. At Productboard, we’ve observed three key practices that are adopted by customer-centric organizations:  

  • Deep user insights: Foster deep empathy and genuine curiosity around customer pain points, goals, and motivations
  • Formulate a customer-centric product strategy: Solve the right problems for all of your customers
  • Invest customers in the product: Turn customers into fans by showing them that you’re listening

Get a copy of The Customer-Centricity Playbook today and start putting customers at the heart of your product development process.

Download the eBook
TechCrunch

Productboard helps product managers figure out what to build next… and why.

TechCrunch

from TC Disrupt Competition

Bradley Wagner

Great product! Beats the heck out of our old system of spreadsheets, my inbox, and a Trello board.

Bradley Wagner

VP Engineering at hannonhill

Chase Lee

Productboard is a no-brainer for every serious product manager. You'll wonder how you got by without it.

Chase Lee

Co-founder & CTO at ambassador

Wells Riley

Productboard is a member of our team we can't live without.

Wells Riley

Product and Design at Envoy

Tim Clauwaert

After I showed the team how Productboard could align product with sales, development, and marketing, everybody was just thinking "finally!"

Tim Clauwaert

CEO & Co-Founder at intuo

Jewel Loree

I haven't fallen in love with a product like this in a very long time!

Jewel Loree

Senior Product Manager at Headset

Nicolay Alexiev

I've tried a few PM tools, and Productboard is the only one that captures the essence of what product management is about — and does so in style.

Nicolay Alexiev

Product Operations Lead at Airtasker

Cam Hilsman

We funnel all our company's user insights through Productboard. It's changed my life.

Cam Hilsman

Senior Product Manager at SalesLoft

Tyler Mills

I don’t often feel like I'm using "the next big thing” but that’s how I feel about Productboard.

Tyler Mills

Product Manager at Zaius

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